Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

We are seeking a Marketing Analytics Analyst to establish a top-tier marketing measurement function. This role bridges Marketing, Product, and Data, ensuring marketing strategies are data-driven. You will leverage SQL, marketing platforms, tracking, experimentation, and reporting to enhance understanding of customer acquisition, attribution, and commercial performance.

Responsibilities

• Produce reporting across paid marketing channels including Meta, Google, TikTok and other acquisition platforms.
• Monitor over-arching marketing reporting to identify opportunities to improve efficiency.
• Analyze trends in spend, CAC, conversion rates, retention and LTV.
• Support marketing teams with ad hoc analysis and recommendations.
• Write SQL queries to investigate marketing performance and customer behaviour.
• Validate marketing data across BigQuery, advertising platforms and internal systems.
• Build reusable datasets that improve reporting consistency.
• Help maintain reliable marketing data models.
• Assist with implementation and validation of marketing tracking.
• Investigate discrepancies between internal reporting and marketing platforms.
• Validate events across Segment, GA4 and advertising pixels.
• Support testing of new tracking implementations.
• Analyse customer journeys from first visit through to conversion.
• Support attribution reporting across marketing channels.
• Help improve measurement frameworks for paid media performance.
• Work closely with Marketing, Product and Engineering teams.
• Translate analytical findings into clear business recommendations.
• Produce dashboards and reports for both technical and non-technical stakeholders.
• Document analytical processes and measurement methodologies.

Requirements

• Knowledge of Meta, Google Ads and/or TikTok Ads.
• Experience analysing marketing or digital product data.
• Comfortable working with large unstructured datasets.
• Excellent analytical and problem-solving skills.
• Ability to explain technical findings clearly.
• Experience with BigQuery.
• Experience with GA4.
• Experience building or maintaining dbt models.
• Familiarity with Segment or similar CDPs.
• Understanding of APIs and marketing data pipelines.
• Experience with A/B testing or experimentation.

Skills

• SQL
• Marketing Platforms
• Tracking
• Experimentation
• Reporting
• Customer Acquisition
• Attribution
• Commercial Performance
• Meta
• Google Ads
• TikTok Ads
• BigQuery
• GA4
• dbt
• Segment
• CDPs
• APIs
• Marketing Data Pipelines
• A/B Testing

Location

• Old Street

Work Type

• Hybrid
• Full-time

Benefits

• Annual development budget
• 3 days of professional development leave
• Private health insurance through Vitality
• Monthly wellness allowance
• 25 days of holiday
• Enhanced parental leave
• Work from anywhere 3 weeks out of the year

About the Company

• Eucalyptus is on a mission to make good health last a lifetime, addressing the global obesity crisis by building better long-term care.
• Eucalyptus is now part of Hims & Hers, a global leader in personalized health and wellness.
• Eucalyptus is the company behind Juniper, a leading weight-management program that integrates GLP-1 medication with personalized nutrition, movement support, and clinician-led care.
• Eucalyptus supports patients living with obesity across 5 markets and has received selective NICE endorsement to provide services to the NHS.
• Eucalyptus has tailored its offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.
• Eucalyptus is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men's health and well-being, fertility, skincare, and preventative health.
• Our goal for the next three years is to support 1 million patients globally to live better for longer.
• We are launching into new conditions, demographics and geographies as we build a truly preventive healthcare ecosystem.
• We are on the path to becoming the world's largest international digital healthcare company.
• We deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• We offer high ownership, continuous feedback, and dedicated development support.
• We foster collaboration with talented peers to solve complex clinical and operational problems at scale.

Equal Opportunity

• At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings.
• When you apply, please let us know of any reasonable adjustments you may need during the interview process.
• We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.