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About the Role

The Media Specialist will provide day-to-day support to the media team, focusing on implementation and reporting for clients in the CPG, Retail & Banking industries. This role requires proficiency in media implementation, reporting, analysis, social media platforms, Google Analytics, and Google Ads, as well as the ability to build strong client and agency relationships.

Responsibilities

• Support implementation, optimization, and reporting for key clients under the guidance of the Media Supervisor.
• Assist with client planning and address day-to-day client requests.
• Book, implement, and report on campaigns with media vendors.
• Prepare and present integrated media plans, proposals, and analyses.
• Maintain accountability for the media plan, evaluating execution and implementing optimizations.
• Liaise with internal disciplines, partner agencies, and other departments to share knowledge.
• Ensure media plans align with agency values, philosophies, and processes.
• Contribute ideas and opinions on client business, agency operations, and the industry.
• Ensure tracking is in place for client KPIs and objectives.
• Manage client's day-to-day planning requirements, understanding business objectives and KPIs.
• Influence decision-making by recommending appropriate strategies and benefits.
• Participate in additional agency/team projects as required.
• Collaborate with all departments at SALT to ensure digital media requirements are understood and assets are provided.

Requirements

• Minimum 2 years of experience at a media agency in a digital-focused role.
• Bachelor's degree or Diploma in Marketing, Communication, or Advertising.
• Hands-on experience with Google Analytics, Paid Social business manager accounts, and Google Ad accounts.
• Excellent written and verbal communication skills.
• Strong attention to detail.
• Hands-on management experience in planning, implementing, optimizing, and reporting for Fortune 100 brands.
• Ability to apply common sense understanding to follow instructions.
• Experience in CRM, SEO, SEM, programmatic, social, mobile, and video marketing.
• Demonstrated creative and innovative thinking with a willingness to be hands-on.

Skills

• Social Media platforms
• Google Analytics
• Google Ad Words
• Google Data Studio
• Google Certifications
• CRM
• SEO
• SEM
• Programmatic
• Social
• Mobile
• Video
• Shopify

Location

• Toronto

Work Type

• Hybrid Onsite

Experience Level

• Minimum 2 years

Education Level

• Bachelor's degree or Diploma in Marketing, Communication or Advertising

Salary/Compensations

• $60,000–$75,000

Benefits

• Hybrid setup
• Up to 28 paid days off
• Winter holiday shutdowns
• Health, dental, and vision plans
• Salt Bucks for wellness, RRSPs, or extra time off
• Dedicated Salt Days
• Learning access
• Formal leadership development
• Referral and new business bonuses
• Phone reimbursement
• Exclusive lifestyle perks
• Personalized wellness options

About the Company

• Salt Media, the media division of Salt XC, is building a connected agency where media, commerce, creative, data, and technology work as a single team.
• They help North American brands solve complex business challenges and drive measurable growth using strategic thinking, AI-powered tools, automation, and advanced analytics.
• The company culture encourages quick movement, challenging conventions, and empowering curious individuals to experiment.
• They offer an environment for career-defining work with smart, ambitious teammates, shaping the future of media.

Equal Opportunity

• Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.