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About the Role
Rippling is seeking a Demand Generation Manager to build and lead marketing efforts for the Private Equity channel. This greenfield opportunity involves creating strategies, systems, and programs to drive awareness, generate pipeline, and establish Rippling as the preferred operational platform for PE firms and their portfolio companies. The role requires autonomy and strategic ownership, operating as a one-person marketing team with cross-functional collaboration.
Responsibilities
- Own the Private Equity channel marketing strategy, including vision, roadmap, and operating plan.
- Serve as the primary marketing voice for PE in cross-functional forums.
- Lead Product Marketing for the PE channel, defining positioning, messaging, and enablement materials.
- Develop a content strategy and create thought leadership content tailored to the PE journey.
- Design and execute integrated demand generation campaigns, including ABM.
- Activate Field Marketing through events and forums, ensuring alignment with pipeline goals.
- Drive cross-functional alignment between PE channel marketing and the broader GTM organization.
Requirements
- 4+ years of B2B SaaS marketing experience, with demonstrated ability to operate as a senior individual contributor across multiple marketing disciplines.
- Track record of building channel, partner, or ecosystem marketing programs from the ground up, ideally in a 0-to-1 or early-stage channel environment.
- Full-stack marketing fluency, with experience across demand gen, product marketing, content, and field marketing.
- Strong ABM foundation: experience designing and running account-based programs.
- Sharp positioning thinker, capable of translating complex platform value into crisp, executive-level narratives.
- Highly collaborative operator, able to influence and align cross-functionally without formal authority.
- Analytical instincts, with experience building measurement frameworks and setting OKRs.
- Comfortable with ambiguity and pace, able to build systems while running programs simultaneously.
Skills
- Demand Generation
- Product Marketing
- Content Marketing
- Account-Based Marketing (ABM)
- Field Marketing
- Channel Marketing
- Partner Marketing
- Ecosystem Marketing
- B2B SaaS Marketing
- Positioning and Messaging
- Content Strategy
- Thought Leadership
- Campaign Design and Execution
- Event Marketing
- Cross-functional Collaboration
- Data Analysis
- Measurement Frameworks
- OKRs
Location
- US-based
Work Type
- In-office (at least three days a week)
Experience Level
- 4+ years of B2B SaaS marketing experience
- Senior individual contributor
Salary/Compensations
- Competitive salary + benefits + equity
Benefits
- Benefits
- Equity
About the Company
- Rippling is expanding its Channel Marketing Team to include dedicated coverage for Private Equity firms.
- Rippling continues to scale, seeing strong inbound demand from PE firms seeking a standardized, scalable platform for their portfolio companies.
- The value proposition of Rippling to this audience is clear: streamline portfolio company operations across payroll, benefits, IT, and spend via automation, governance, and speed.
- Rippling highly values having employees working in-office to foster a collaborative work environment and company culture.
Equal Opportunity
- Rippling is an equal opportunity employer.
- We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.
- Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com