Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Senior PR Manager role.

Rezi rewrites your resume against onX's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Senior PR Manager posting at onX — free, in seconds.

About the Role

onX is seeking a Senior Public Relations Manager to shape how customers, media, and industry audiences understand our Offroad and Backcountry products and brand. You will own the earned media program for the Offroad business and lead the agency supporting the Backcountry earned media program. This role translates product priorities, customer insights, industry trends, and company initiatives into clear narratives that earn meaningful coverage and strengthen onX’s reputation. It is a senior individual contributor role that sets direction and executes, building media relationships, developing stories, leading media experiences, advising internal stakeholders, and measuring PR program impact.

Responsibilities

Own PR strategy for Offroad and Backcountry.
Develop and execute earned media strategies aligned with business priorities.
Lead the Offroad PR program directly and manage the agency supporting Backcountry PR.
Translate product priorities, customer insights, technology, partnerships, and Access & Stewardship initiatives into relevant stories.
Build trusted media relationships and lead proactive pitching, inbound requests, press materials, product demonstrations, media experiences, and priority media events.
Serve as an onX spokesperson and prepare executives and subject-matter experts for interviews and speaking opportunities.
Partner with Product, Growth, Community, Paid Marketing, and business leaders to incorporate earned media into go-to-market efforts.
Advise stakeholders on narrative, timing, audience, and reputational considerations.
Monitor coverage, sentiment, industry trends, and emerging issues to improve PR strategy and execution.
Identify reputational risks and support crisis communications planning and response.
Use AI and emerging tools to strengthen media research, trend monitoring, narrative development, content creation, and campaign measurement.

Requirements

Eight or more years of progressive experience in public relations, communications, or earned media.
Demonstrated ability to set PR direction and personally execute the work.
A strong track record of building trusted journalist relationships and securing meaningful coverage.
Excellent written, verbal, and presentation skills.
Experience directing agency partners and working closely with cross-functional stakeholders.
Sound judgment when navigating sensitive issues, reputational risk, and crisis communications.
Ability to define meaningful PR success measures and use insights to improve strategy and execution.
Demonstrated experience using AI to strengthen PR workflows.
Strong project management skills and ability to prioritize multiple initiatives.
Bachelor’s degree in public relations, communications, journalism, or a related field—or equivalent experience.
Relevant writing or work samples.
Permanent US work authorization.
Ability to travel a few times each quarter for multiple days.

Skills

Public Relations
Communications
Earned Media
Media Relations
Storytelling
Agency Management
Cross-Functional Leadership
Crisis Communications
AI-Enabled Workflows
Project Management

Location

Work Type

Remote
Distributed

Experience Level

Senior

Education Level

Bachelor's degree in public relations, communications, journalism, or a related field or equivalent experience

Salary/Compensations

$132,000 - $165,000

Benefits

Competitive salaries
Annual bonuses
Equity
Opportunities for growth
Comprehensive health benefits, including a no-monthly-cost medical plan
Paid parental leave (13 weeks for birthing parents, 5 weeks for non-birthing parents)
401k matching
Company-wide outdoor adventures
Outdoor industry perks
Annual “Get Out, Get Active” funds
Flexible time away package (PTO, STO, VTO, paid holidays)

About the Company

onX is a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors.
Driven by a mission to awaken the adventurer inside everyone, onX builds products that optimize every outdoor experience and inspire confidence to get out and go further.
onX is a high-growth tech company that adapts to change and continuously evolves how it builds, prioritizes, and delivers.
The company operates with an experimentation mindset, continually iterating and improving how it solves problems.
onX expects its people to use the latest tooling, including AI, thoughtfully and responsibly.
onX's impact comes to life through its products, customer stories, and a growing commitment to land stewardship and recreational access.
onX is a distributed company with more than 400 employees across the country.
The company operates with clear goals, structure, and frameworks that guide prioritization and execution.
onX offers autonomy to define work and make meaningful decisions within clear strategic boundaries.
onX provides feedback, tools, and opportunities for growth.

Equal Opportunity

At onX, we believe that unique perspectives make us stronger. By bringing together people with different experiences, ideas, and viewpoints, we fuel innovation and move closer to our mission of awakening the adventurer in everyone.
We are proud to be an equal opportunity employer and are committed to fairness not only in hiring, but also in development, compensation, and promotion.
Our goal is to build an inclusive community where every team member can show up authentically and thrive.
Together, we win as one team.