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About the Role
We are seeking a Senior Strategy & Operations Manager to drive advisor growth and success in the UK. This role will build operational infrastructure, supplier pipelines, and a multi-city presence, reporting to the Head of International.
Responsibilities
- Execute Fora’s UK strategy, aligned with broader international priorities and KPIs.
- Own end-to-end KPI tracking, weekly reporting, operational forecasting, and performance analysis.
- Operationalise UK priorities across key workstreams, building and improving processes, tools, and infrastructure.
- Oversee localisation and optimisation of key tools and workflows, including HubSpot, Intercom, Retool, and WhatsApp.
- Build and refine operational processes across advisor onboarding, support, training, payments, compliance, and other critical areas.
- Partner with General Counsel and relevant HQ teams to support adherence to UK regulatory and compliance requirements.
- Coordinate and execute UK marketing initiatives across PR, brand, partnerships, and events.
- Develop locally relevant messaging, content, partnerships, and client-facing experiences.
- Oversee the advisor conversion funnel in partnership with Sales.
- Monitor acquisition performance, identifying opportunities to improve conversion and growth efficiency.
- Own the end-to-end UK advisor experience, proactively identifying and addressing gaps.
- Develop initiatives that help UK advisors build their businesses, engage with the Fora community, and get the most from Fora’s platform.
- Build and manage relationships with local travel partners, tourism boards, and relevant organisations.
- Represent Fora across UK internal and external initiatives.
- Source, vet, and manage third-party partners, vendors, and contractors.
- Project-manage UK deliverables across global HQ functions (Product, Finance, Marketing, Legal, Data).
- Foster a culture of efficiency, accountability, and advisor-first servant leadership.
Requirements
- Excellent written and spoken English
- Strong communication and presentation skills, including public speaking ability
- Based in London or New York City with flexibility to travel across the UK
- 5–7 years of total professional experience
- 2+ years in demanding professional services (top-tier management consulting, investment banking, or private equity)
- 3+ years in highly operational or startup environments; launch experience preferred
- Excellent organisational and project management skills; proven ability to drive cross-functional initiatives
- Advanced proficiency in Excel/Google Sheets with the ability to build financial and operational models from scratch and discern data
- Bachelor’s degree in Business, Engineering, Economics, or related field
- Ability to travel regularly
- Experience launching or scaling a new market, product line, or geography
- Familiarity with UK regulatory environments (consumer-facing platforms, financial services, travel)
- Interest in or prior experience in the travel industry
- Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization.
Skills
- HubSpot
- Intercom
- Retool
- Excel
- Google Sheets
Location
- London
- New York City
Work Type
- Full-time
Experience Level
- Senior
Education Level
- Bachelor’s degree
Salary/Compensations
- £100K–£125K
About the Company
- Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business.
- We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform.
- Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships.
- Our mission is to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.
- Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City.
- In 2026, we announced our $60 million Series D investment round, led by Forerunner and Tactile Ventures, with continued participation from existing investors Thrive Capital, Insight Partners, and Heartcore Capital.
- We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and we were most recently recognized as one of the TIME100 Most Influential Companies 2026.
- We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.
Equal Opportunity
- Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply.
- We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.