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About the Role
This role exists to capture demand from security buyers researching problems Zip Security solves. You will own organic and AI search end to end, guide paid search, and have support on reporting and strategy. It's for someone who wants to understand the 'why' behind data changes.
Responsibilities
- Own Zip's SEO strategy end to end, from technical foundations to content and authority.
- Systematically grow Zip's visibility and citations in AI answer engines like ChatGPT and Google AI.
- Identify and prioritize topics and queries security buyers are actively researching based on commercial opportunity.
- Analyze visitor behavior, identify friction points, and test strategies to convert visits into qualified pipeline.
- Develop a unified keyword strategy across paid and organic search.
- Guide priorities and targets with the Google Ads agency and integrate learnings between channels.
- Shape reporting that connects search, AI visibility, and website behavior to pipeline and revenue.
- Turn observations into measurable experiments, identifying areas where competitors are capturing visibility.
- Own the distribution strategy for created content across channels.
Requirements
- 2+ years in SEO, growth, search, or digital acquisition, ideally in B2B SaaS or another high-consideration category.
- Deep technical SEO expertise including crawling, indexing, site architecture, structured data, Core Web Vitals, redirects, canonicals, and diagnosing technical search issues.
- Genuine curiosity about AEO, GEO, and LLM visibility, with hands-on experimentation in earning citations within AI answer engines.
- Working knowledge of Google Ads and the ability to marry keyword strategy across organic and paid.
- Strong analytical skills and hands-on fluency with Google Search Console, GA4, and modern SEO tools.
- Experience connecting acquisition activity to conversion, pipeline, and revenue.
- Ability to turn messy datasets into clear, actionable recommendations.
- Comfort operating independently, with support from the team and agency on reporting and strategy.
- Cybersecurity experience is valuable but not required.
Skills
- SEO
- Growth
- Digital Acquisition
- Technical SEO
- AEO
- GEO
- LLM Visibility
- Google Ads
- Keyword Strategy
- Analytical Skills
- Google Search Console
- GA4
- SEO Tools
- Content Distribution Strategy
Work Type
- Hybrid
Benefits
- Competitive compensation
- Equity
- Comprehensive health benefits starting on day one
- 401(k) plan
- Monthly wellness benefits
- Comprehensive family-building, fertility, and hormonal health benefits
- Fully stocked office with endless snacks, coffee, and tea
- Zip swag
- Team outings
About the Company
- Cybersecurity for growing businesses is broken, with enterprises spending heavily on disconnected tools for marginal benefit.
- Startups and mid-sized firms often forgo security or use inadequate solutions.
- Zip Security builds solutions that make enterprise cybersecurity effective and doable for growing businesses, with or without an in-house security team.
- The product is a complete security program automating device management, endpoint security, identity and access management, compliance, and managed IT and security operations.
- Zip helps customers pick security frameworks, deploy tools and policies, and maintain enforcement for 24/7 protection and compliance.
- Zip Security is at the cutting edge of cybersecurity, delivering value for customers.
- The company is backed by Ballistic Ventures.
- Zip is positioned to integrate new opportunities from major platform APIs, government threat data initiatives, and more.
- The company is looking for driven, talented people to help achieve its goals.