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About the Role

Better Collective is seeking a Data & Strategy Operations Specialist to build and operationalize their Data Management Platform (DMP) and contextual targeting solutions from the ground up. This high-impact role is for individuals who thrive in ambiguity, enjoy building systems, and can translate complex data into commercial outcomes. You will report to Derek Klimkowski and collaborate with Commercial, Product, Tech, and Data partners across regions.

Responsibilities

Own the day-to-day operation, maintenance, and optimization of Better Collective’s DMP and contextual targeting solutions.
Act as the primary point of contact with our DMP vendor and the internal go-to expert for audience data capabilities.
Build, analyze, and scale audience segments using first-party, contextual, and partner data.
Profile and segment advertising inventory to ensure scale, brand suitability, and commercial viability.
Collaborate with data providers and aggregators to strengthen and expand our data offering.
Work closely with Sales, RevOps, Media Planning, and Account Management teams to support data-driven media sales.
Help translate data and platform capabilities into clear commercial insights for internal stakeholders.
Support FanReach product development by providing actionable insights and operational feedback.
Ensure data practices align with privacy and compliance standards (GDPR, CCPA, etc.).

Requirements

5+ years of experience working with DMPs, CDPs, or audience data platforms.
Hands-on experience implementing or operating data platforms.
Strong understanding of first-party data, identity resolution, and activation across digital channels.
Experience with contextual targeting and brand suitability frameworks.
Comfortable working independently in a role with no direct reports, owning outcomes end-to-end.
Strong communication skills, able to explain complex data concepts clearly to non-technical audiences.
Organized, proactive, and confident working in environments without historical playbooks.
Experience in sports media, iGaming, or performance advertising is a plus.
Global or multi-market experience (US, LATAM, EMEA) is a plus.
Familiarity with programmatic, direct sales, and data licensing models is a plus.
Experience working with Google Ad Manager (GAM) is a plus.
Solid understanding of analytics and the ability to apply data insights (e.g., Google Analytics, campaign and performance metrics) to inform strategy and decision-making is a plus.

Skills

Data Management Platform (DMP)
Contextual Targeting
Audience Data Solutions
First-party Data
Identity Resolution
Digital Channels
Brand Suitability
Data Analysis
Commercial Insights
Privacy and Compliance (GDPR, CCPA)
Google Ad Manager (GAM)
Google Analytics

Location

US
Canada

Work Type

Hybrid

Experience Level

5+ years

Salary/Compensations

$110,000 - $133,000

Benefits

Full health benefits (medical, dental, vision)
Unlimited PTO
401(k) with employer match
Bonus program
Life & disability insurance
Extended paid parental leave
Pet insurance
Employee Assistance Program with mental health resources

About the Company

Better Collective's mission is to be the world’s leading digital sports media company, making sports entertainment more engaging and transparent for fans worldwide.
Better Collective is the team behind industry-leading sports and betting media brands such as Action Network, HLTV, RotoGrinders, The Nation Network, BolaVIP, and Playmaker, reaching 400M+ monthly visits across digital, social, mobile, and CTV platforms.
With FanReach at the core of their audience strategy, they are transforming first-party data into a powerful monetization engine for advertisers.
They connect high-intent sports fans with performance-focused brands through advanced data, contextual targeting, and scalable audience solutions.