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About the Role
Drive meaningful change by turning global brand strategy into local impact for Cardioplexol and future launches across the DACH region. This role offers full ownership of marketing strategy and execution in Germany, Austria, and Switzerland, shaping the commercial success of Abacus Medicine Pharmaceuticals' portfolio.
Responsibilities
- Develop and execute the DACH marketing strategy and annual plan in alignment with global brand objectives and local commercial priorities.
- Adapt global positioning, messaging, and campaigns to local market needs while ensuring brand consistency.
- Identify market opportunities, customer insights, and growth initiatives to optimize commercial performance.
- Support product launches and lifecycle management activities across the DACH region.
- Plan and execute multichannel marketing campaigns targeting key healthcare stakeholders.
- Develop and localize promotional materials, digital content, educational resources, and customer engagement tools.
- Ensure marketing activities and materials comply with local regulations and internal requirements.
- Monitor campaign performance and continuously optimize marketing activities.
- Analyze market trends, competitive dynamics, customer needs, and business performance to generate actionable insights.
- Lead the planning and execution of congresses, workshops, symposia, and educational events in alignment with global strategy.
- Support sales teams with training materials, product messaging, competitive positioning, and customer-facing tools.
- Manage external agencies and vendors to deliver high-quality marketing programmes.
Requirements
- Commercially driven and hands-on marketing professional with a strong customer focus and the ability to translate strategy into execution.
- Proactive, analytical, and collaborative mindset.
- Ability to thrive in a dynamic international environment.
- Enjoy taking ownership while working closely with diverse stakeholders to build brands, support launches, and create meaningful market impact.
- Experience interpreting market and sales data to generate actionable insights.
- Strong strategic and operational marketing capabilities.
- Ability to translate scientific and clinical data into relevant customer value propositions.
- Strong collaboration and communication skills across commercial, medical, and global functions.
Skills
- Marketing strategy
- Campaign execution
- Customer engagement
- Product launches
- Lifecycle management
- Multichannel marketing
- Promotional material development
- Digital content creation
- Market analysis
- Competitive analysis
- Sales team support
- Agency management
- German language proficiency
- English language proficiency
Location
- Germany
- Austria
- Switzerland
Work Type
- Full-time
Experience Level
- 5–8 years of experience in pharmaceutical or medical device marketing
- Experience with product launches and commercial execution within the DACH region
Education Level
- Bachelor’s or Master’s degree in Marketing, Business, Life Sciences, Pharmacy, or a related field
About the Company
- Abacus Medicine Group is moving Healthcare forward with a change mindset, broadening access to medicine.
- Comprises a caring community of around 2,000 people worldwide.
- Values, empowers, and enables employees to drive change.
- Focuses on accessing the future of medicine and making a difference.