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About the Role

Drive high-performing messaging for the Canadian market across brand and performance, supporting acquisition, engagement, and retention. Contribute to broader brand storytelling and campaign work, partnering with cross-functional teams to develop and optimize copy across various channels. Write, adapt, and originate work in both English and French, ensuring native resonance and cultural nuance.

Responsibilities

• Drive high-performing copy across brand and growth touchpoints for Canada, improving acquisition efficiency and overall impact.
• Sustain DoorDash’s voice in the Canadian market, ensuring consistency, clarity, and cultural relevance across English and French.
• Partner closely with Growth, Marketing, Design, and Brand to increase testing velocity and creative output across a bilingual market.
• Build, test, and iterate copy across channels, including paid social, email, push, display, in-app, and brand campaigns.
• Translate insights, data, and briefs into clear, effective messaging that balances performance and brand.
• Identify, scale, and evolve top-performing creative to improve CPA and overall campaign performance.
• Contribute to campaign concepting and brand storytelling beyond performance-focused work.
• Develop bilingual campaigns in English and French, ensuring work resonates natively in each language.
• Create net-new copy in both languages, adapting ideas to fit cultural context.
• Support transcreation and localization efforts across campaigns and product surfaces.
• Collaborate cross-functionally to ensure cohesive, effective work across all touchpoints.

Requirements

• 5+ years of experience in bilingual copywriting, with a focus on brand and/or performance marketing.
• Proven track record of writing copy that drives measurable results (e.g., CPA, CTR, conversion improvements).
• Experience building and optimizing creative through A/B testing and rapid iteration.
• Strong understanding of how messaging impacts acquisition, engagement, and lifecycle performance.
• Ability to contribute to both performance-driven work and brand storytelling.
• Experience adapting messaging across formats, from rapid testing to larger campaign narratives.
• Strong understanding of messaging hierarchy and customer journey across channels.
• Ability to balance creative thinking with performance data to produce effective, on-brand copy.
• Strong communication and collaboration skills, with the ability to present ideas clearly to stakeholders.
• Ability to move quickly in a fast-paced, test-and-learn environment.
• Fluent in English and French (written and verbal).
• Ability to write idiomatically in Canadian French, not just translate.
• Strong understanding of regional nuances across Canada (e.g., Quebec vs. Rest of Canada).
• Ability to adapt tone, phrasing, and cultural references to ensure copy feels native in each market.

Skills

• Copywriting
• Brand Marketing
• Performance Marketing
• A/B Testing
• Creative Optimization
• Messaging Strategy
• Customer Journey Mapping
• Bilingual Communication (English/French)
• Transcreation
• Localization

Location

• Canada

Work Type

• Full-time

Experience Level

• Senior

Salary/Compensations

• $113,000—$141,000 CAD

Benefits

• Paid time off
• Paid parental leave
• Wellness benefit
• Several paid holidays
• Medical benefits
• Dental benefits
• Vision benefits
• Disability insurance
• Basic life insurance
• RRSP including an employer match
• Mental health program
• Premium healthcare
• Wellness expense reimbursement

About the Company

• DoorDash's mission is to grow and empower local economies by building intelligent, last-mile delivery technology.
• The company connects people with local businesses, helping grow businesses and their supporting communities.
• DoorDash is a technology and logistics company that started with door-to-door delivery and aims to be the go-to for any and all goods.
• The company is growing rapidly and offers opportunities for team members to share perspectives, solve challenges, and own their careers.

Equal Opportunity

• We’re committed to growing and empowering a more inclusive community within our company, industry, and cities.
• We hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives.
• We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
• If you need any accommodations, please inform your recruiting contact upon initial connection.