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About the Role

Dolce Vita is seeking a creative and driven Marketing Assistant to join our Marketing team. This role plays a key part in bringing the Dolce Vita brand to life across brand, wholesale, and retail channels. The ideal candidate is a collaborative, detail-oriented marketer who thrives in a fast-paced environment and is passionate about fashion, storytelling, and building meaningful connections with consumers.

Responsibilities

Support the development of marketing plans and execution of 360° campaigns for new product launches and collections.
Assist in maintaining brand consistency across all consumer touchpoints, ensuring alignment with brand guidelines and creative vision.
Collaborate with Influencer, creative, PR, and social media teams to develop compelling content and storytelling initiatives.
Monitor brand sentiment, industry trends, and competitive landscape to inform marketing strategies.
Support Wholesale Marketing efforts across Dolce Vita and DV brands.
Partner with the wholesale sales team to develop Coop marketing programs and materials for key accounts.
Create and manage seasonal selling tools, digital assets and custom programming tailored to wholesale partners.
Coordinate marketing support for key account activations and events.
Track wholesale marketing performance and provide recaps and insights to inform future programs.
Support the planning and execution of retail marketing initiatives, including in-store promotions, seasonal activations.
Collaborate with the e-commerce and digital teams to align retail marketing strategies with online initiatives.
Assist in managing retail marketing calendars and campaign timelines to ensure on-time delivery.
Analyze retail marketing performance metrics and contribute to post-campaign reporting.
Assist with Retail Marketing budget tracking.
Assist with creative assent management across global partners distributing content regularly and as needed.
Store opening support including visual merchandising tools, floral installs, in-store signage, in-store activations, general experience.
Day to day communications.
Able to manage multiple projects and deadlines with support and resources as needed.
Perform other duties and special projects as assigned.

Requirements

Bachelor’s degree in Marketing, Communications, Fashion Merchandising, or a related field.
2–4 years of experience in-office marketing, preferably within the fashion, footwear, or lifestyle industry.
Strong understanding of brand marketing principles and integrated marketing strategies.
Experience working with wholesale or retail partners is a plus.
Excellent written and verbal communication skills with a keen eye for detail.
Highly organized with the ability to manage multiple projects and deadlines simultaneously.
Proficiency in Microsoft Office Suite; experience with project management tools (e.g., Asana, Monday.com) preferred.
Familiarity with digital marketing platforms, including email marketing tools, social media channels, and analytics dashboards.

Skills

Brand marketing
Integrated marketing strategies
Wholesale marketing
Retail marketing
Coop marketing programs
Selling tools
Digital assets
Account activations
Event coordination
Performance tracking
Creative asset management
Visual merchandising
Written communication
Verbal communication
Detail-orientation
Organization
Project management
Microsoft Office Suite
Project management tools (Asana, Monday.com)
Digital marketing platforms
Email marketing tools
Social media channels
Analytics dashboards

Location

NYC office

Work Type

On-site

Experience Level

2-4 years

Education Level

Bachelor’s degree in Marketing, Communications, Fashion Merchandising, or a related field

Salary/Compensations

$26.00 - $30.00 per hour

Benefits

Health and dental insurance
Life insurance
Disability insurance
401K
Paid holidays
Generous paid time-off policy

About the Company

Dolce Vita is a dynamic and growing brand.