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About the Role

We are seeking a talented Senior Strategist to support a leader brand in a regulated industry. This person will bring strong Brand Strategy and Creative Strategy experience as well as experience in the activation of those strategies across the audience journey.

Responsibilities

• Help define the strategic and creative problems to be solved / opportunities to be seized
• Understand the business, brand and audience goals and KPIs
• Design and conduct research to analyze category, culture, brand, product and audiences
• Develop audience insights, including tensions to be resolved and needs to be met
• Demonstrate fluency with different types of research (e.g., quant, qual, social listening) and data (e.g., MRI)
• Write Creative Briefs and Activation Briefs that inform and inspire Creative teams
• Work with Creative teams to ensure Brave Ideas, Beautifully Crafted
• Determine audience journeys, including key channels across mass, digital, physical, retail and POS, content, social working in concert with CX experts, clients, and client media agency
• Understand regulatory environments in client partnership to ensure responsible work
• Participate in client meetings, present strategic work, build trusted client relationships
• Work closely with Account and Creative teams

Requirements

• Priority: Brand Strategy and / or Creative Strategy
• Must-have: Consumer experience. Nice-to-have: HCP experience
• 5+ years experience
• Agency experience
• Demonstrated ability to develop insights, ideas, campaigns, activations — successful candidates will be able to share an existing sample of past work
• Clear, concise, compelling communication skills, both written and oral
• Experience in a regulated industry such as nicotine, healthcare/pharma, financial services, alcohol, gaming, or similar is preferred. Must be comfortable supporting a nicotine account.
• Experience across the channels and touchpoints noted
• Proven ability to work directly with clients

Skills

• Brand Strategy
• Creative Strategy
• Consumer experience
• HCP experience
• Quant research
• Qual research
• Social listening
• Data analysis
• Creative Brief writing
• Activation Brief writing
• Audience journey mapping
• Client relationship building
• Communication skills

Location

• Montreal
• Toronto

Work Type

• Hybrid

Experience Level

• Senior
• 5+ years

Salary/Compensations

• $65,000—$115,000 CAD

About the Company

• With offices in Newport Beach, New York, Toronto and Montréal, Passport Brand Design, part of WPP, is rapidly putting itself on the map as a trusted brand partner.
• We’re passionate about offering creative leadership to global businesses seeking direction on high-level brand strategy, evergreen and seasonal campaigns, and creative executions across all touch points.
• Our holistic approach to brand identity begins by creating a strategic positioning and brand purpose, which is then translated into a core creative idea that has the power to align teams and guide a fully integrated marketing process.
• We are looking for people who love what they do, who want to stay inspired and inspire others, who want to do great work and work with great people.
• Passport is part of WPP, the trusted growth partner for the world's leading brands.
• Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

Equal Opportunity

• WPP (Passport Brand Design) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.