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About the Role

We are seeking a talented Senior Strategist to support a leader brand in a regulated industry. This person will bring strong Brand Strategy and Creative Strategy experience as well as experience in the activation of those strategies across the audience journey.

Responsibilities

• Help define the strategic and creative problems to be solved / opportunities to be seized
• Understand the business, brand and audience goals and KPIs
• Design and conduct research to analyze category, culture, brand, product and audiences
• Develop audience insights, including tensions to be resolved and needs to be met
• Demonstrate fluency with different types of research (e.g., quant, qual, social listening) and data (e.g., MRI)
• Write Creative Briefs and Activation Briefs that inform and inspire Creative teams
• Work with Creative teams to ensure Brave Ideas, Beautifully Crafted
• Determine audience journeys, including key channels across mass, digital, physical, retail and POS, content, social working in concert with CX experts, clients, and client media agency
• Understand regulatory environments in client partnership to ensure responsible work
• Participate in client meetings, present strategic work, build trusted client relationships
• Work closely with Account and Creative teams

Requirements

• Brand Strategy and / or Creative Strategy
• Consumer experience
• 5+ years experience
• Agency experience
• Demonstrated ability to develop insights, ideas, campaigns, activations — successful candidates will be able to share an existing sample of past work
• Clear, concise, compelling communication skills, both written and oral
• Experience in a regulated industry such as nicotine, healthcare/pharma, financial services, alcohol, gaming, or similar is preferred. Must be comfortable supporting a nicotine account.
• Experience across the channels and touchpoints noted
• Proven ability to work directly with clients

Skills

• Brand Strategy
• Creative Strategy
• Consumer experience
• HCP experience
• Quant research
• Qual research
• Social listening
• MRI data
• Creative Briefs
• Activation Briefs
• Client communication

Location

• Montreal, Canada
• Toronto, Canada

Work Type

• Hybrid
• Onsite (approx. 3 days/week)

Experience Level

• 5+ years

Salary/Compensations

• $65,000—$115,000 CAD

About the Company

• VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
• VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
• The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.
• VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies.
• VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
• WPP is the trusted growth partner for the world’s leading brands.
• We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
• For more information, visit WPP.com.

Equal Opportunity

• WPP (VML) is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.