Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
We’re looking for a Marketing Strategy Analyst to analyse data to measure campaign performance, audience engagement, and return on investment across marketing and communications activity, delivering actionable insights.
Responsibilities
- Lead the design, creation, and ongoing maintenance of a measurement framework for all Marketing and Communications activity, defining KPIs.
- Work closely with teams across the division to align on objectives and outcomes.
- Manage and optimize the ingestion of multi-channel data feeds into the central data platform.
- Ensure accurate integration, cleansing, and alignment of data from multiple sources to enable reliable reporting and recommendations.
- Identify trends, patterns, and insights from data, translating them into actionable recommendations.
- Deliver econometric modelling to understand the impact of different marketing activities on brand awareness using statistical methods.
Requirements
- Strong data handling skills.
- Experience creating automated dashboards.
- Ability to build accessible, user-friendly tools using data from various channels.
- Experience defining marketing KPIs (e.g., brand health, campaign exposure, trends).
- Understanding of performance drivers across channels.
- Ability to translate complex data into actionable insights.
- Partner with colleagues across the division to understand their data and share recommendations.
- Excellent communication and presentation skills are key.
Skills
- Data analysis
- Marketing strategy
- KPI definition
- Data integration
- Data cleansing
- Reporting
- Econometric modelling
- Statistical methods
- Dashboard creation
- Communication
- Presentation
Location
- London
Work Type
- Permanent
- Full Time
Salary/Compensations
- £45,100 per year
Benefits
- benefits