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About the Role
This is a hands-on role supporting the CRM and retention strategy of a fast-growing health and wellness brand. You will work closely with the CRM & Retention Lead, taking ownership of campaigns and lifecycle activity, and developing quickly within a high-growth DTC brand.
Responsibilities
- Planning and managing the monthly CRM campaign calendar around product launches, trading activity and key seasonal moments
- Building, scheduling, QAing and reporting on campaigns in Klaviyo
- Building and optimising automated flows across welcome, replenishment, win-back and other key customer journeys
- Using behavioural and transactional data to create smarter customer segments and more personalised communications
- Running A/B tests across campaigns and flows and using the results to continuously improve performance
- Writing campaign and flow briefs and using AI tools to support copy and content creation
- Looking at CRM performance across engagement, conversion, repeat purchase and revenue
- Working closely with the wider ecommerce, growth and creative teams
Requirements
- 3+ years' experience across CRM, email or lifecycle marketing within an ecommerce business
- Confident getting hands-on in Klaviyo
- Naturally analytical and interested in understanding customer behaviour
- Comfortable looking at performance across open rates, CTR, conversion and repeat purchase and using those insights to improve
- Experience within a DTC health, wellness, beauty or other consumer brand is relevant
- Exposure to Shopify, GA4, Hotjar, Canva or Figma is relevant
- Experience across other retention channels such as WhatsApp, direct mail or social is useful but not essential
Skills
- Klaviyo
- CRM
- Email marketing
- Lifecycle marketing
- Data analysis
- A/B testing
- Copywriting
- AI tools for content creation
- Shopify
- GA4
- Hotjar
- Canva
- Figma
- Direct mail
- Social media marketing
Location
- London, UK
Work Type
- Hybrid
- Full-time
Experience Level
- 3+ years
Benefits
- 25 days' holiday plus bank holidays
- Additional day's holiday for each year of service
- Private healthcare
- Pension
- Team socials and retreats
- Opportunity to work remotely abroad for short periods
About the Company
- A fast-growing health and wellness brand with a strong DTC and repeat-purchase customer base.
- The team is relatively small, offering visibility and the opportunity to make an impact.
Equal Opportunity
- The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.