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About the Role

We are looking for someone excited by variety, who loves digging into performance data and enjoys turning insights into results. At Wilmington plc, you will work across a portfolio of market-leading brands spanning professional education, compliance, financial services, and legal training. You will gain exposure to different audiences, challenges, and objectives, building your paid media experience while helping our brands reach and engage key audiences.

Responsibilities

Building, launching, and optimising paid media campaigns across Google Ads, Microsoft Ads, LinkedIn, and Meta.
Monitoring campaign performance, conducting daily account optimisation, and identifying opportunities for improvement.
Producing regular performance reports and sharing insights to drive decision-making.
Supporting campaign tracking and attribution for accurate performance measurement.
Adapting campaigns for different audiences, objectives, and sectors across multiple Wilmington brands.
Ensuring campaigns comply with relevant platform and regulatory requirements.
Collaborating with Demand Generation, Marketing Operations & Analytics, and other business units to deliver successful campaigns.
Acting as a day-to-day contact for stakeholders and supporting the Paid Media Manager with campaign updates and recommendations.

Requirements

Previous paid media/PPC experience in an agency environment.
Hands-on experience managing and optimising campaigns across at least two major advertising platforms (e.g., Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads).
Strong understanding of campaign optimisation, bid management, and performance improvement.
Experience working towards lead generation objectives and understanding key paid media performance metrics.
Confidence using GA4, Salesforce, Power BI, and Marketo, along with reporting dashboards and performance data.
Experience managing or supporting campaigns with significant budgets and ensuring effective spend tracking.
Strong analytical skills with the ability to translate data into actionable insights.
Excellent attention to detail, organisation, and stakeholder communication skills.
Must have permission to work in the role's location by the start of employment.

Skills

Paid media
PPC
Campaign optimisation
Bid management
Performance improvement
Lead generation
Performance metrics
GA4
Salesforce
Power BI
Marketo
Reporting dashboards
Analytical skills
Attention to detail
Organisation
Stakeholder communication

Location

Hybrid - London

Work Type

Permanent
Full-Time
Hybrid Working

Salary/Compensations

£30k+

Benefits

25 Days Annual Leave
Additional Holiday Purchase
Performance-Related Bonus
Life Assurance
Vitality Private Healthcare
Subsidised Gym Memberships
Cycle to Work Scheme
Discount Vouchers
Access to Wellbeing Resources

About the Company

Wilmington plc is a dynamic and expanding group of companies focused on turning knowledge into advantage.
We provide information and training to professional business markets within Risk & Compliance, Finance, Legal, and Insight sectors.
Our businesses enable professionals and their organisations to perform better by providing quality, relevant, and reliable information, education, and knowledge.
We share ideas and successes across the group, harness shared resources, and focus on customer needs.
Wilmington plc helps global customers do the right business in the right way by providing trusted data, insights, and education to navigate the Governance, Risk, and Compliance (GRC) landscape.
We offer flexibility through hybrid working and provide a wide range of learning, career, and development opportunities.

Equal Opportunity

At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace.
As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria.
For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked “apply”.