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About the Role
We're looking for someone who enjoys combining strategic thinking with hands-on delivery, knows how to turn performance data into action, and is motivated by seeing their work make a measurable commercial impact. At Wilmington plc, you'll take ownership of paid media performance across a portfolio of market-leading brands spanning professional education, compliance, financial services and legal training. Working across different audiences, sectors and objectives, you'll shape strategy, drive optimisation and play a key role in helping our brands achieve their growth ambitions. Alongside managing and developing a Paid Media Executive, you'll partner with stakeholders across the business, using your expertise to influence decisions and deliver results. If you're looking for a role where you can take ownership and help shape the future of paid media across a growing portfolio of brands, we'd love to hear from you!
Responsibilities
- Create and deliver paid media strategies across a portfolio of market-leading brands.
- Manage and optimise campaigns across Google Ads, Microsoft Ads, LinkedIn and Meta.
- Own budget management, bid strategies and overall campaign performance.
- Analyse results, report on performance and provide recommendations to stakeholders.
- Work closely with Marketing Ops & Analytics to ensure accurate tracking, attribution and reporting.
- Partner with marketing and commercial teams to align paid media activity with business goals.
- Lead and develop a Paid Media Executive, providing coaching and guidance on best practice.
- Keep up to date with industry trends, platform developments and new opportunities to improve performance.
Requirements
- A solid background in paid media/ PPC, with a strong track record of managing and optimising campaigns.
- Confidence managing campaigns across Google Ads, Microsoft Ads, LinkedIn Ads and Meta Ads.
- Experience in developing paid media strategies and delivering measurable performance improvements.
- Experience managing significant advertising budgets and making data-driven investment decisions.
- Strong analytical and reporting skills, with experience using GA4, Salesforce, Power BI and Marketo.
- A solid understanding of lead generation, attribution and key paid media performance metrics.
- Experience working across B2B and/or B2C campaigns, ideally within regulated sectors.
- Previous people management experience, with a passion for supporting and developing others.
- A commercially minded, organised and collaborative approach, with the confidence to work with stakeholders at all levels.
- Must have permission to work in the role’s location by the start of their employment.
Skills
- Paid media
- PPC
- Google Ads
- Microsoft Ads
- LinkedIn Ads
- Meta Ads
- Budget management
- Bid strategies
- Campaign performance analysis
- Reporting
- GA4
- Salesforce
- Power BI
- Marketo
- Lead generation
- Attribution
- B2B marketing
- B2C marketing
- People management
- Stakeholder management
Location
- London
Work Type
- Hybrid
- Permanent
- Full-Time
Salary/Compensations
- Up to £70k
Benefits
- 25 Days Annual Leave
- Additional Holiday Purchase
- Hybrid Working
- Performance-Related Bonus
- Life Assurance
- Vitality Private Healthcare
- Subsidised Gym Memberships
- Cycle to Work Scheme
- Discount Vouchers
- Access to Wellbeing Resources
About the Company
- Wilmington plc is a dynamic and expanding group of companies with a common aim – turning knowledge into advantage. We provide information and training to professional business markets within the Risk & Compliance, Finance, Legal and Insight sectors. Our businesses enable professionals and their organisations to perform better by providing quality, relevant and reliable information, education and knowledge. We share ideas and successes across the group, harness shared resources and focus on our customers’ needs. Join us and do Work That Means Something. At Wilmington plc, we help global customers to do the right business in the right way - providing trusted data, insights, and education to navigate the Governance, Risk and Compliance (GRC) landscape. When you join us, you’ll not only make a real difference for our customers, you’ll also enjoy flexibility through hybrid working and benefit from a wide range of learning, career, and development opportunities. Whether you're just starting out, returning to work after a break, or looking to take your next step, you’ll be doing work with meaning. Join us and make a real difference.
Equal Opportunity
- At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked “apply”!