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About the Role

Vintage is seeking a proactive Senior Marketing Executive to plan and implement outstanding multichannel marketing campaigns for their non-fiction list, The Bodley Head, and the Vintage Classics imprint. This role involves planning, budgeting, executing, and reporting on launch campaigns in collaboration with various internal teams.

Responsibilities

• Plan and execute impactful campaigns, including audience identification, creative messaging, media planning, partnerships, and campaign analysis to meet objectives and timelines.
• Collaborate with designers to produce high-quality campaign creative and write compelling copy for trade and consumer attention.
• Work with media agency partners to execute effective digital campaigns and monitor performance for continuous improvement.
• Support the growth of the Vintage Classics brand by identifying opportunities to reach new readers and drive sales through consumer, cultural, and market insights.
• Liaise with home and international sales teams to present books effectively and drive sales.
• Communicate clearly and promptly with authors, agents, and colleagues.
• Review submissions from various Vintage imprints and provide market-led feedback, assisting with author pitches as needed.
• Build and maintain relationships with influencers, booksellers, brand partners, and design agencies.
• Contribute to creative brainstorms, generate ideas, and develop them into sales-driving campaign strategies.
• Monitor competitor activity and industry trends to inform and inspire new reader engagement strategies.

Requirements

• Demonstrable experience planning and executing highly creative and sales-driving marketing campaigns in publishing or other industries.
• Ability to leverage audience insights and data to inform marketing strategies.
• Passion for and knowledge of marketing, with a drive to explore new reader engagement methods and stay current with book, consumer, and marketing trends.
• Excellent eye for design and strong copywriting skills.
• A love of books and reading, particularly non-fiction and classics.
• Strong written and verbal communication skills, with the ability to work cross-functionally.
• Organized, flexible, and adaptable, with the ability to manage conflicting priorities.
• Creative, curious, innovative, and inclusive approach.
• Ability to work effectively both independently and as part of a team.

Skills

• Marketing campaign planning
• Multichannel marketing
• Digital campaign execution
• Copywriting
• Audience insight analysis
• Media planning
• Brand growth
• Relationship building
• Creative brainstorming
• Competitor analysis
• Social media activity (organic and paid)
• Design experience (Adobe Creative Suite or similar)
• Agency management
• Cross-functional collaboration

Location

• London Office at Embassy Gardens

Work Type

• Hybrid working
• Full-time

Experience Level

• Senior

Salary/Compensations

• Circa £35,000 plus bonus and benefits

Benefits

• Bonus
• Benefits

About the Company

• Vintage is dedicated to bold publishing, creating books that encourage readers worldwide to think differently. They combine publishing expertise with world-class design, leveraging their heritage to discover new talent. Making books is a team effort, characterized by care for their craft, authors, and each other.

Equal Opportunity

• As a Disability Confident Committed organisation, we offer interviews to candidates with a disability who meet the essential criteria for the role.
• We encourage you to tell us about any reasonable adjustments you may need by emailing PRHCareersUK@penguinrandomhouse.co.uk.
• We celebrate creativity and diverse perspectives, so please be yourself! While we recognise AI tools can be helpful, we recommend using them thoughtfully to ensure your responses reflect you.