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About the Role

This role will work across the Defence sector, focusing on campaign management and execution for products including live events, membership, directory, and jobs. The ideal candidate will be outcomes-focused, balance strategy with execution, and thrive in a fast-moving environment where their work directly drives impact. This is a hands-on, high-impact role with ownership across product campaigns and conversion, working closely with marketing and content teams to convert prospect attention into purchases.

Responsibilities

Creating and managing campaign plans to drive acquisition and retention in key segments, achieving business goals across events and digital products.
Effectively communicating and presenting campaign plans, strategies, and updates to the team and stakeholders.
Briefing, managing, and optimizing the output of internal teams and external resources, including agencies and freelancers.
Writing and proofreading copy for promotional materials, ensuring adherence to brand and style guides.
Ensuring all promotional marketing materials are tailored towards key avatars/personas.
Using business intelligence, customer feedback, and insight to suggest and implement new campaign ideas.
Owning all marketing reporting, from weekly KPIs and forecasts to post-event analysis and recommendations.
Managing the product marketing budget with support from the Head of Marketing.
Identifying key industry trends, innovations, or technologies that can drive growth.
Ensuring all campaign plans and deliverables are heavily influenced by customer data, research, and feedback.
Continuously learning and implementing knowledge about the Defence industry and marketing through various channels.

Requirements

Proven track record of delivering growth.
Ability to manage the role as the campaign evolves.
Ability to focus on the "big picture" when developing campaign plans.
Ability to manage and focus the team on campaign delivery.
Ability to provide status updates and recommendations for campaign adjustments.
Experience managing agencies, freelancers, and team members not directly managed.

Skills

Excellent knowledge of best practices across email, social media, paid media, landing pages, websites, and chatbots (ideally with depth in 2-3 channels).
Excellent direct response copywriter and copy editor.
Experience creating and delivering campaigns across multiple marketing channels.
Exceptional project management skills – organized, proactive, and able to multi-task.
Knowledge of marketing performance metrics and optimization tactics.
Excellent communicator – great verbal and written communication skills that can translate campaign strategies simply to various stakeholders and team members.
Obsessed with feedback – ability to deliver and receive feedback.
Critical thinker with strong problem-solving skills – driven to understand "why" and takes initiative to identify trends and gaps.
Excellent time management skills and ability to prioritize relevant tasks.
Experience with marketing technology including email marketing automation, CRM, social media management, website analytics, chatbots, and more.
Excellent ability to work with data sets, interpret trends, and provide analysis and recommendations based on data.
Proven ability to learn new tools and software quickly and independently.
Highly proactive, initiating attitude – able to take prompt action to accomplish objectives and goals, with energy and tenacity to address bottlenecks and barriers.

Location

Defence sector

Work Type

Full-time

Experience Level

Leadership abilities
Marketing all-rounder

Benefits

25 days’ holiday plus bank holidays
End of year wellbeing shutdown (closed for the last week of the year)
Extra day of leave for permanent or fixed-term contract employees for personal celebrations
Summer Hours in August (3pm finish on Fridays)
Helping Our World (HOW) Days – one paid day per quarter for charity work
Pension Scheme
Private Medical Insurance
Health Cash Plan
Wellbeing Library (MYNDUP)
Mentoring Programme
Season Ticket Loan
Cycle to Work Schemes
Free on-site gym and shower facilities
Free eyesight tests
Free flu vaccination – offered on site once a year for all employees

About the Company

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947.
Clarion Events embrace diversity and equal opportunities in all that we do.
Clarion is private equity backed and owned by Blackstone.
Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses.
Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.
Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

Equal Opportunity

Clarion Events embrace diversity and equal opportunities in all that we do.
We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
The more inclusive we are, the better our work will be.
We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution.
Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.
When recruiting new employees or providing opportunities for promotion, we will recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents.
Ensure that no person is unlawfully discriminated against.
Select the best person for the role based on their skills, qualifications and abilities.
This statement sets out our commitment to equal opportunities and to preventing discrimination in the workplace.