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About the Role

Optimizely is building the world’s leading agentic platform for Marketing and Digital leaders. This senior leadership role consolidates sales, SDR, and customer success enablement under a single strategic owner to ensure every revenue-facing team member has the knowledge, skills, and tools to perform at their best. As VP of GTM Enablement, you will set the enablement strategy and operating model, lead a team of role-based enablement managers, and own the programs and infrastructure that move win rates, quota attainment, ramp time, and net revenue retention.

Responsibilities

• Build and lead the GTM Enablement function, establishing and operationalizing the consolidated team spanning Sales, SDR, and Customer Success.
• Set the team charter, annual priorities, and quarterly roadmap in alignment with senior leadership.
• Manage and develop a team of role-based enablement managers and represent enablement in ELT forums with regular impact reporting.
• Own the full enablement technology stack, including LMS, GTM Buddy, Opal-powered knowledge delivery, and the SharePoint Resource Hub.
• Drive the build-out of an agentic enablement layer that delivers the right information to reps at the right moment.
• Lead AI tool adoption across the GTM org and establish content governance standards.
• Design and deliver onboarding and ramp programs for all GTM roles: Account Executives, SDRs, CSMs, Solution Architects, and Partner sales.
• Build and maintain role-specific methodology playbooks aligned to Optimizely’s sales process and CS motions.
• Run field programs including Bootcamp, WIN Call, and certifications.
• Partner with PMM, Solution Strategy, and Product to design launch readiness programs for all product and feature releases.
• Translate product capability into commercial narrative differentiated by buyer persona, vertical, and competitive context.
• Own all cross-functional field programs including onboarding, Annual GTM Kickoff/Bootcamp, and Weekly GTM calls.
• Establish a consistent delivery cadence and feedback loop with field managers to surface gaps and measure program effectiveness.
• Build certification frameworks that create clear competency standards and career development pathways.
• Define and own the enablement measurement framework, connecting program activity to commercial outcomes.
• Build a regular reporting cadence for CRO, CCO, and senior GTM leader audiences.
• Use data to iterate, prioritize investments, and demonstrate the function’s impact on pipeline, bookings, and retention.

Requirements

• 10–12+ years in GTM, revenue, or sales enablement in a B2B SaaS environment.
• Proven track record leading and scaling a multi-function enablement team.
• Experience enabling multiple GTM motions simultaneously: direct enterprise, mid-market, SDR/BDR, and post-sale customer success.
• Demonstrated ability to connect enablement programs to commercial outcomes such as ramp time, win rates, and retention.
• Deep understanding of complex sales cycles, multi-threading, and selling across multiple stakeholders and buying groups.
• Familiarity with sales methodologies such as MEDDPICC, Challenger, Sandler, or Command of the Message, and how to reinforce them through field enablement.
• Experience designing and delivering training across live, virtual, and self-paced formats, with working knowledge of adult learning principles.
• Hands-on experience with enablement technology: LMS platforms, sales readiness tools, CRM (Salesforce), and AI-powered enablement applications.
• Familiarity with digital experience, content management, or marketing technology platforms is a plus.
• Prior experience in a quota-carrying sales or customer success role is a plus but not required.

Skills

• AI tool adoption
• Content governance
• Sales methodologies
• Adult learning principles
• Enablement technology (LMS, sales readiness tools, CRM, AI-powered enablement applications)
• Digital experience platforms
• Content management platforms
• Marketing technology platforms

Location

• Global

Work Type

• Full-time

Experience Level

• Senior leadership
• 10-12+ years

Education Level

• Bachelors Degree

Salary/Compensations

• $215,000-$397,000

About the Company

• Optimizely is building the world’s leading agentic platform for Marketing and Digital leaders.
• 10,000+ brands including H&M, PayPal, and Zoom use Optimizely.
• Gartner, Forrester, and IDC recognize Optimizely as leaders in MarTech.
• Optimizely has 1,600+ employees across 12 global offices.
• The company culture is described as curious, collaborative, and human, with real conversations and big ideas.
• Optimizely is shaping the future of marketing technology.

Equal Opportunity

• Optimizely is committed to a diverse and inclusive workplace.
• Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.