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About the Role
Almedia is building the future of marketing by rewarding users for engaging with advertisers. We are offering a new way to acquire users for major companies, aiming to become Germany's second bootstrapped unicorn. We are Europe's #3 fastest-growing company in 2025 (FT1000).
Responsibilities
- Own the full CRM strategy, with a heavy emphasis on mapping day-0 (d0) user behavior to optimize early-stage retention and long-term user monetization.
- Collaborate with Data Science to deploy predictive logic, user-level personalization models, and behavioral triggers across Email, Push, SMS, and In-App.
- Establish a world-class testing culture by designing, executing, and analyzing systematic experiments that measure true incrementality and downstream KPI impact.
- Work directly with Data and Engineering to design, audit, and optimize the CRM data schema, ensuring real-time event tracking is clean, correctly mapped, and actionable.
- Build, troubleshoot, and optimize complex logic loops and API-triggered campaigns.
Requirements
- Deep understanding of statistical significance, multi-variant testing, and how to isolate incremental lift.
- Proven track record of personally building complex liquid logic, API-triggered webhooks, and multi-step Canvas flows without needing an intermediary team to execute.
- Ability to structure customer data for scalability and pinpoint issues in data pipelines or schema.
- Experience managing high-volume B2C engagement at companies with large, active user bases.
- Experience overhauling a fragmented CRM setup into a clean, scalable lifecycle engine (bonus).
- Experience writing basic SQL to query engagement data (bonus).
Skills
- Machine-learning-adjacent customer lifecycle engine development
- CRM strategy and architecture
- Algorithmic personalization
- Rigorous experimentation and A/B testing
- Data schema design and optimization
- Omnichannel orchestration platforms (e.g., Braze)
- Complex liquid logic
- API-triggered webhooks
- Multi-step Canvas flows
- High-volume B2C engagement
- Product-led retention mindset
- SQL (basic)
Location
- Berlin
Work Type
- Onsite (5 days a week)
Experience Level
- Director
Salary/Compensations
- €120K – €160K
Benefits
- Equity
- Bonus
- Transport subsidy
- Breakfasts and lunches
- Language learning
- Urban Sports Club
About the Company
- Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else.
- We’re aiming to become Germany’s second bootstrapped unicorn.
- Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000).
- We are building the future of marketing by rewarding our community of over 70 million users for engaging with our advertisers’ products.
- We are offering a new way to acquire users for the biggest companies in the world.
- We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth.
Equal Opportunity
- Almedia is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.