About the Role
We are seeking a commercially driven VIP Event Sponsorship Sales Executive to manage our exclusive, invitation-only dinner series and bespoke experiences. This role focuses on selling sponsorship packages to top-tier B2B brands aiming to connect with senior audiences in intimate, content-driven settings. Success in this role can lead to broader partnership discussions, including full-series or multi-event sponsorships, offering both immediate and strategic impact. You will collaborate with the event sponsorship team to identify opportunities, build relationships, and nurture long-term commercial partnerships across our community portfolio.
Responsibilities
- Lead sponsorship sales for The Alliance’s portfolio of exclusive, invite-only dinners and professional experiences.
- Proactively identify, target, and secure sponsorship opportunities with prospective clients across existing and new markets.
- Re-engage existing clients from our digital and event portfolios, cultivating long-term sponsorship partnerships.
- Consistently deliver new business revenue through proactive outreach, pitching, and closing bespoke event sponsorship deals.
- Understand client objectives and position bespoke event solutions that deliver tangible ROI.
- Stay ahead of B2B event trends to identify new opportunities and provide insights to product and event teams.
- Maintain disciplined pipeline management, accurate forecasting, and consistent progress toward targets.
- Collaborate with events, marketing, content, and community teams to ensure flawless delivery of sponsorship packages.
- Provide regular sales performance updates, client feedback, and market insights.
Requirements
- Proven track record in event or sponsorship sales, ideally within B2B, media, or conferences.
- Deep understanding of prospecting and developing strong relationships with enterprise customers.
- Determined and focused, with a passion for hunting and closing net new business.
- Demonstrable track record of meeting and exceeding tough targets.
- Confidence to experiment with tactics, adapt strategy, incorporate new products, and recover from subpar results.
- Desire for ownership and readiness to advance in the role.
- Ability to expertly balance and prioritize daily tasks, short-term, and long-term planning.
- Experience with Asana or similar project management tools is a plus.
Location
- Hybrid in London, UK
- Remote across the UK
Work Type
- Hybrid
- Remote
- Full-time
Experience Level
- Mid-level
Salary/Compensations
- Base Salary range £32K - £38K
- OTE £70K+
Benefits
- Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday
- Private Medical & Dental Insurance
- Life Insurance: (4 x salary)
- Flexible hours policy
- Perks-at-work discounts
- Extensive tech gear kit
- On-demand therapy, coaching & mental fitness via Oliva
- Heavily subsidised gym membership via Gympass
- Cycle to work scheme
- Workplace Nursery scheme
- Flexible benefits via the thanksBen platform (£600 - £1980+ annually)
- Personal L&D budget (£500 - £3000+ annually)
- 1 paid Volunteer & L&D Day per quarter
About the Company
- The Alliance is a leader in digital communities, hosting thriving communities for product marketing, sales enablement, product-led growth, AI, customer success, and CMOs.
- We connect industry leaders and innovators through unparalleled networking opportunities, sharing the latest trends, challenges, tactics, and tools.
- Our Alliance brand is known for VIP dinners, exclusive breakfasts, and bespoke 1-2-1 meeting packages designed to bridge supply and demand across various verticals.
- We aim to drive sales to new commercial prospects, creating valuable connections and business growth.
Equal Opportunity
- We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute.
- We promise to continue striving for inclusivity every day.
- Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow.
- If you don't meet all requirements, please still apply if you think you'd be a great fit.
