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About the Role
As the Engagement Optimisation Manager on the International TV team, you will be the subject-matter expert on customer engagement with the Apple TV App and titles across international markets. You will translate complex data into actionable insights to drive performance improvements, partnering with local teams to uncover opportunities, share best practices, and advocate for product enhancements.
Responsibilities
- Analyze data across the TV App Platform, pre-roll, and post-play to understand customer discovery and engagement with Apple TV titles.
- Review platform creative performance and partner with local teams to optimize title presentation and creative suites for each geo.
- Evaluate programming and collection efficacy, recommending adjustments to impact impressions and play rates.
- Track high-level viewership data, benchmarking titles against comparables and goals.
- Monitor completion and progression rates, identifying opportunities and flagging concerns.
- Identify and champion optimizations to platform personalization.
- Build data-backed business cases for TV App product improvements and collaborate cross-functionally to implement them.
- Develop strategies to increase engagement based on KPI benchmarks.
- Share learnings broadly with international stakeholders to ensure a cohesive global platform experience.
Requirements
- 7+ years of experience in streaming media, entertainment platforms, or digital subscription businesses, focusing on growth analytics, engagement strategy, or product data science.
- Advanced proficiency in SQL and data visualization platforms (e.g., Tableau, Looker) for querying complex datasets and building self-service dashboards.
- Deep technical understanding of content discovery mechanisms, algorithms, recommendation systems, and user engagement patterns.
- Proven track record of optimizing funnel conversion, retention cohorts, and Customer Lifetime Value (LTV).
- Strong foundation in statistical analysis and experimental design (A/B and multivariate testing).
- Ability to define rigorous testing frameworks to validate product and programming improvements.
- Strong capability with analytics and data visualization platforms (e.g., Tableau, Excel, Numbers) to extract patterns, develop KPIs, and create dashboards.
- Demonstrable success in building business cases for product enhancements and influencing cross-functional teams without direct authority.
- Comfortable utilizing AI tools and pattern recognition outputs to extend analytical capacity and build scalable frameworks.
- Excellent communication skills, with the ability to present complex data to executive leadership using Keynote.
Skills
- SQL
- Tableau
- Looker
- Excel
- Numbers
- Keynote
- Statistical analysis
- Experimental design
- A/B testing
- Multivariate testing
- Content discovery mechanisms
- Algorithms
- Recommendation systems
- User engagement patterns
- Funnel conversion optimization
- Retention cohort analysis
- Customer Lifetime Value (LTV)
- AI tools
- Pattern recognition
- Data visualization
- Business case development
- Cross-functional collaboration
- Communication
- Python
- R
Location
- International
Work Type
- Full-time
Experience Level
- 7+ years
About the Company
- Apple TV App
- Apple TV titles