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About the Role

As a Senior Account-Based Marketing Manager, you will lead Account-Based Experience (ABX) for League's key priority market, driving engagement, pipeline, and revenue growth across priority accounts. You'll own ABX strategy and execution, partnering with growth teams to understand market needs and translate insights into multi-touch ABX programs. This role blends strategic thinking, account and market insight, and operational excellence, aligning sales, business development, and marketing around shared goals.

Responsibilities

Own the ABX strategy for your market, developing the approach across key account tiers (1:1, 1:few, 1:many), aligning internal teams, and orchestrating plays from strategy through execution.
Partner with Demand Gen, Content, Product Marketing, Sales, and BD teams to build integrated ABX motions that connect content, digital, direct mail, events, and sales outreach into cohesive account experiences.
Work with Sales and BD to identify target accounts, understand business priorities, and co-develop personalized engagement strategies.
Develop detailed ABX campaign briefs and plays that articulate strategic focus, audience insights, core messaging direction, key tactics, and success metrics.
Leverage Demandbase, seller input, and market insights to uncover engagement trends, buying signals, and account priorities, then share these insights with Sales and BD to coordinate activation.
Collaborate with Demand Gen and Content teams to ensure copy, creative, and long-form content align with ABX briefs and reflect account or segment pain points.
Work closely with Marketing Operations to ensure ABM tools, data, and integrations are optimized for performance, tracking, and reporting.
Monitor and measure ABX program performance, surfacing insights to drive continuous improvement.
Present ABX plans, progress, and impact to Marketing and Sales leadership.
Contribute to the evolution of League's ABX frameworks, playbooks, and best practices to scale success across the organization.

Requirements

Minimum of 8 years of experience leading and executing B2B account-based marketing strategies and integrated, cross-functional programs that drive measurable pipeline and revenue impact.
Strategic thinker with creativity, curiosity, and a data-driven mindset, paired with exceptional attention to detail in execution.
Able to connect the dots between product solutions, value proposition, and customer pain points, and translate that into briefs and strategies that resonate.
Learning mindset — excited to build something new, experiment, and continuously improve how ABX is executed based on results and insights.
Skilled in developing account research, insights, and segmentation strategies that inform targeted engagement.
Excellent communicator and collaborator — able to influence stakeholders and present results clearly to leadership.
Highly organized project manager who thrives in a fast-paced, multi-stakeholder environment.
Demonstrated experience using AI tools in a practical, responsible way.
Curiosity and openness to experimenting with new technologies.
Ability to balance efficiency with quality and sound judgment.
Compliance with Information Security Policies.
Ensure access management is performed in compliance with the employee's role and responsibilities.
Responsibility and accountability for executing League's policies and procedures within the department/ team.
Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations.

Skills

Demandbase or similar ABM platforms
Email marketing platforms
CRMs
Healthcare market familiarity
AI tools

Location

Remote-eligible roles based anywhere in Canada or US
Toronto office

Work Type

Full-time
Office-centric roles
Remote-eligible roles

Experience Level

Senior

Salary/Compensations

$119,400—$135,000 CAD

About the Company

League is one of the fastest-growing technology companies in Canada and the leading healthcare experience platform.
Getting healthcare is often the easy part — finishing it is where things fall apart: people book the appointment and skip the follow-up, fill the prescription and stop taking it, get the referral and never make the call.
That gap costs health plans and health systems money, and it costs people their health.
League closes that gap — identifying what each person needs to do next, clearing what’s in their way, and getting it done, for the 70 million+ people whose care already runs through our platform.
Health plans and health systems trust us to do this at scale.
Organizations like Manulife, SCAN, Geisinger, and Medibank on the payer side, and Baptist and Shoppers Drug Mart on the provider side.

Equal Opportunity

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
If you are an individual in need of assistance at any time during our recruitment process, please contact us at recruitinginfo@league.com.