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About the Role
As a Generalist for Organic Social at FlixTrain, you will be responsible for developing and executing the organic social media strategy. You will transform existing channels into a distinct FlixTrain presence, defining strategy, structure, processes, and partner setups. This role is designed as an independent build-up position within the Brand Team, requiring you to be the in-house lead and driver, managing production through agencies, creators, and the internal creative team. The focus is on creating meaningful content that aligns with the brand and resonates with the zeitgeist, rather than just chasing trends.
Responsibilities
- Develop the Organic Social strategy for FlixTrain, including clear goals, target audiences, and communication pillars derived from the overall brand strategy.
- Make Where-to-play decisions by evaluating existing channels, deciding which to focus on and which to consciously deprioritize, and identifying new opportunities for FlixTrain's presence.
- Define the interplay between 'Big Moment' ideas (high-reach, culturally relevant moments) and ongoing community content.
- Translate the FlixTrain brand natively across platforms, creating distinct, channel-typical formats that feel organic rather than overtly branded.
- Ensure content aligns with both the zeitgeist and the brand, combining entertainment and cultural trends with genuine brand fit, avoiding trend-hopping or content for its own sake.
- Manage community engagement, maintain brand presence through dialogue, and handle critical topics with a confident tone, knowing when to escalate issues to PR.
- Build and manage the appropriate partner setup, including independent budget management and decisions on content amplification.
- Measure the impact of Organic Social using relevant KPIs for each objective and measure, from 'Big Moment' content to ongoing content, and establish thorough reporting for deriving learnings.
- Collaborate closely with the Brand Team, FlixBus Social Media Team, and Creative Team to ensure strategic consistency across Organic, Paid, and Campaign efforts.
- Act as a sparring partner for internal stakeholders and external partners, confidently representing social media to management and other departments.
Requirements
- Minimum of 4-5 years of experience in Organic Social or Content Marketing, ideally with experience on both the client and agency side.
- Strategic thinking (Where-to-play, KPIs, positioning) combined with hands-on capabilities in editorial planning, briefing, and management.
- Proven experience in building or significantly shaping social media structures or channels, demonstrating ownership and a build-up mentality.
- A strong sense of the zeitgeist and the ability to interpret entertainment/cultural trends, with the judgment to assess brand fit and say no when necessary.
- Proficiency in managing agencies, creators, and freelancers, with a keen eye on budget, timelines, and quality.
- Natural use of KPIs, social listening, and insights as a basis for decision-making, understanding the difference between reach and impact.
- Confident communication in both German and English (minimum C1 level for each).
Skills
- Organic Social Media Strategy
- Content Marketing
- Brand Translation
- Platform-Native Content Creation
- Community Management
- Partner Management
- Budget Management
- KPI Measurement
- Reporting
- Stakeholder Management
- Agency Management
- Creator Management
- Strategic Planning
- Editorial Planning
- Social Listening
- Trend Analysis
Location
- Germany
Work Type
- Hybrid
- Remote (up to 60 days per year)
Experience Level
- Mid-level
- Senior
Benefits
- 12 free Flix vouchers + 12 discount vouchers for friends & family
- Work from anywhere (up to 60 days/year)
- Hybrid work model
- Health and well-being services (confidential counseling, stress management courses)
- Learning and development opportunities (language courses, training, expert sessions)
- Mentoring program
About the Company
- FlixTrain is the challenger brand in German long-distance transport: green, bold, and different from the incumbent.
- At Flix, we focus on making travel simple, safe, and affordable for both passengers and employees.
- We are growing and evolving daily, seeking individuals ready to contribute and shape our work environment.
- If you are looking for a job where you can grow and make an impact, FlixTrain is the right place for you.
Equal Opportunity
- We value the big picture – even if you don't meet 100% of the requirements, if you believe you can make a difference here, we encourage you to apply.