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About the Role

This role will focus on building a growth engine that can create high-intent demand for Clarion's products, including live events, membership, directory, and jobs. It's a hands-on, high-impact position with ownership across audience growth and demand generation, requiring close collaboration with marketing and content teams to attract audiences and convert them into engaged prospects. The ideal candidate will be outcomes-focused, able to balance strategy with execution, and thrive in a fast-moving environment.

Responsibilities

Own the demand generation strategy (from creation to experimentation and execution) across channels like paid ads, organic search, organic social, partnerships, and referral.
Build and optimize scalable demand programs that drive traffic and new data for each product to support commercial revenue targets.
Manage demand generation budget allocation across channels based on performance.
Collaborate with the wider marketing team (brand, campaign, and marketing operations) to ensure messaging and assets meet brand guidelines, prospects are nurtured appropriately, and learnings are shared.
Develop, launch, and manage best-in-class automated lead nurture campaigns, ensuring effective onboarding of new data.
Create an automated customer engagement engine for 'always on' nurturing to accelerate conversion campaigns.
Establish a process for seamless handover of nurtured leads to the campaign team for product promotion.
Measure, analyze, and report on growth metrics including traffic growth, impressions, CPL, audience growth, engagement rates, conversion rates, and CAC.
Optimize the performance of demand generation campaigns and identify key trends for growth.
Drive CRO initiatives across paid media, landing pages, welcome and nurture emails, and content distribution.
Manage the Demand Generation Executive's day-to-day tasks, ensuring high-quality output and deep understanding of customers, market, and channels.
Conduct regular team meetings, 1:1s, performance reviews, and ensure clear development plans are in place.
Collaborate closely with agencies, internal stakeholders, and campaign, brand, and marketing operations teams for alignment and optimization.
Foster a culture of continuous learning within the demand gen team through events, reading, and webinars.

Requirements

Significant experience developing strategic frameworks and processes.
Experience creating highly effective strategic and tactical multi-channel marketing plans that demonstrably drive demand.
Experience with marketing technology including email marketing automation and CRM (Salesforce, Pardot, or Microsoft Dynamics preferable), social media management tools, website analytics like GA4, and CRO tools like AB Tasty.
Thrives in a collaborative environment requiring strong partnership with multiple functions and a shared view of success.

Skills

Excellent knowledge of best practices across social media, referrals, partnerships, search, paid media, and email (ideally with depth in 2-3 channels).
Data-driven mindset.
Continuous learning mindset.
Focus on testing, measurement, and ongoing optimization.
Excellent verbal and written communication skills.

Location

Defence sector

Work Type

Full-time

Experience Level

Senior

Benefits

25 days’ holiday plus bank holidays
End of year wellbeing shutdown (closed for the last week of the year)
Extra day of leave for permanent or fixed-term contract employees
Summer Hours in August (3pm finish on Fridays)
Helping Our World (HOW) Days – one paid day per quarter for charity work
Pension Scheme
Private Medical Insurance
Health Cash Plan
Wellbeing Library (MYNDUP)
Mentoring Programme
Season Ticket Loan
Cycle to Work Schemes
Free on-site gym and shower facilities
Free eyesight tests
Free flu vaccination

About the Company

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947.
Clarion Events embrace diversity and equal opportunities in all that we do.
Clarion is private equity backed and owned by Blackstone.
Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses.
Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.
Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

Equal Opportunity

Clarion Events embrace diversity and equal opportunities in all that we do.
We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
The more inclusive we are, the better our work will be.
We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution.
Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.
When recruiting new employees or providing opportunities for promotion, we will recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents.
Ensure that no person is unlawfully discriminated against.
Select the best person for the role based on their skills, qualifications and abilities.
This statement sets out our commitment to equal opportunities and to preventing discrimination in the workplace.