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About the Role

The Technical Application Manager (m/f/d) for Tag Management and Tracking Platforms is responsible for the technical support, integration, and continuous development of the central tag management landscape. The role ensures the stable operation and standardization of tracking, tagging, and consent solutions, and drives the advancement of a scalable, configuration-driven platform. EventRouter and the self-service solution are central components of the tag management architecture.

Responsibilities

• Technical support and further development of the Tag Management Platform.
• Creation and maintenance of application and process documentation.
• Ensuring system stability, performance, and data quality.
• Coordination of extensions, integrations, and technical adjustments.
• Management of software licenses, services, and platform components.
• Ensuring the integration of central identity and access systems (e.g., Aditus).
• Implementation and further development of tracking and tagging concepts.
• Integration and management of marketing tags, third-party scripts, and consent management solutions.
• Ensuring governance, data protection, and compliance requirements.
• Standardization of tracking structures, events, and configurations.
• Operation and further development of the EventRouter (Client & Server).
• Implementation of an event-based tracking architecture.
• Integration of new tags, APIs, and tracking requirements.
• Coordination of updates and technical adjustments to ensure platform stability.
• Concept and further development of the self-service platform for tag management.
• Definition of role and authorization models.
• Definition of configuration and control logic.
• Coordination and specification of requirements (frontend/backend).
• Support for handover to product ownership (PO).
• Development and maintenance of tracking standards (e.g., events, parameters, data models).
• Ensuring compliance with legal requirements (consent, data protection).
• Creation of training materials and conducting training sessions.
• Supporting business units with tracking requirements and best practices.
• Organization and moderation of agile meetings.
• Coordination and management of external service providers.
• Central point of contact for tag management and tracking topics.
• Coordination with analytics, marketing, and IT teams.
• Participation in strategic initiatives for platform development.
• Identification of optimization potential (automation, standardization, performance).

Requirements

• Experience in Tag Management (e.g., Adobe Launch or comparable).
• Knowledge of JavaScript and web tracking.
• Experience with API integrations and technical interfaces.
• Understanding of event-based architectures (e.g., EventRouter).
• Experience in agile working methods (e.g., Scrum / SAFe).
• Good communication and stakeholder management skills.
• Analytical thinking with a focus on data quality, performance, and compliance.

Skills

• Tag Management
• JavaScript
• Web Tracking
• API Integrations
• Technical Interfaces
• Event-based Architectures
• Agile Methodologies
• Scrum
• SAFe
• Communication
• Stakeholder Management
• Analytical Thinking
• Data Quality
• Performance Optimization
• Compliance

Location

• Germany

Work Type

• Mobile Working
• Full-time

Salary/Compensations

• Attractive remuneration

Benefits

• 35-hour week
• 30+2 vacation days
• Flexible working hours
• Mobile working upon agreement
• Personal development opportunities
• Health offers

About the Company

• Volkswagen Financial Services is Europe's leading provider of automotive financial and mobility services in 18 markets.
• We are the key to mobility.