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About the Role
Lassie is seeking a data-and marketing-driven Growth Marketing Manager to join their global Growth team. This role is key to ensuring their insurance and platform are top choices for target audiences, playing a crucial part in the company's mission to provide the best pet insurance solutions.
Responsibilities
- Manage and execute user acquisition campaigns across paid media channels, with a focus on Paid Social (Meta, TikTok).
- Collaborate with local Brand managers and designers to ensure a consistent creative strategy.
- Utilize AI (Claude) to enhance process and task efficiency.
- Monitor campaign performance and continuously optimize based on data-driven insights and A/B test learnings.
- Manage performance and post-campaign analysis reporting.
- Develop ads with clear USPs, including drafting copy and writing clear briefs with attention to detail.
- Employ an iterative approach in ad development with the designer.
- Identify and explore new areas for growth.
Requirements
- 3-4 years of experience in paid social within a B2C company and/or scale-up.
- Enthusiasm for integrating AI into workflows.
- Strong data-driven approach with a solid understanding of digital data analytics.
- Excellent ability to break down complex problems into smaller, manageable parts.
- Deep analytical thinking to draw grounded, data-driven conclusions.
- Commitment to evaluating work and adopting an iterative approach.
- Natural curiosity and a drive to make an impact.
- Clear communication skills for reporting and influencing stakeholders.
- Ability to use data and best practices to generalize findings.
Skills
- Performance marketing
- Paid social channels
- Analytics
- A/B testing
- Data-driven approach
- Digital data analytics
- AI integration
- Copywriting
- Brief writing
Location
- Berlin
Work Type
- Full-time
- Hybrid
Experience Level
- 3-4 years
Salary/Compensations
- Competitive base salary
Benefits
- Opportunity to join a fast-growing company in a booming market at an early scale-up phase.
- Choice between Deutschlandticket or Urban Sports Club membership.
- 30 annual vacation days.
- Flexible, dynamic, and playful company culture.
- Work with a product and brand that wow customers.
- Office located in the heart of Berlin.
- Breakfast at the office.
- After-work events.
- Great colleagues.
About the Company
- Lassie is an InsurTech company focused on the European pet market.
- The company has secured $75 million in Series C funding.
- Their mission is to provide the best pet insurance solutions and ensure pets receive the care they deserve.
- They aim to provide peace of mind to pet owners.
Equal Opportunity
- Lassie is an equal opportunity employer and values diversity.
- They do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, or disability status.