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About the Role
As the Marketing Manager at ELE Interiors, you will be the driving force behind our brand’s digital presence, bringing our vision to life through engaging content and strategic execution across social media platforms. You will play a pivotal role in keeping our brand relevant and connected to our audience, contributing to marketing strategy development and driving measurable growth.
Responsibilities
- Lead the development of a cohesive social media strategy with consistent content and clear growth objectives.
- Produce monthly content calendars aligning with campaigns, seasonal promotions, and award submissions.
- Collaborate with the marketing team to integrate social media with broader PR and promotional activities.
- Create and publish high-quality, on-brand content (Reels, Stories, posts) with engaging captions across TikTok, LinkedIn, Facebook, Instagram, and other social media platforms.
- Coordinate and manage photo/video shoots, ensuring alignment with ELE’s design vision.
- Collaborate with the HR team to generate internal content for events and people initiatives.
- Review work produced by 3D visualizers to select and share suitable content for social media, ensuring brand quality and style.
- Manage shoot logistics, liaising with photographers and videography for professional photoshoots.
- Keep the Ele company profile up-to-date with fresh, relevant content.
- Engage daily with followers, ensuring timely responses and an on-brand voice.
- Manage Ele’s online reputation by fostering relationships with external partners and monitoring review platforms.
- Coordinate with the design team to encourage client feedback on projects, boosting brand reputation through positive reviews.
- Work closely with our PR agency to identify influencers and content creators.
- Ensure influencer campaigns align with broader marketing initiatives.
- Ensure social media content aligns with overall brand strategy.
- Coordinate visual content from local and international projects.
- Collaborate on internal events and communications with Operations & HR.
- Manage relationships with external vendors including photographers, videography, and influencers.
- Oversee signage placement to maximize brand visibility.
- Continuously update and evolve the Ele profile, keeping content aligned with the latest design trends, projects, and initiatives.
- Assist in the creation of email campaigns and newsletters to engage current and potential clients.
- Monitor social media and campaign performance.
- Prepare regular reports and provide insights to guide future strategies.
Requirements
- Consistent content and clear growth objectives.
- Aligning with campaigns, seasonal promotions, and award submissions.
- Integrating social media with broader PR and promotional activities.
- High-quality, on-brand content (Reels, Stories, posts) with engaging, informative, and relevant captions.
- Alignment with ELE’s design vision.
- Internal content for events and people initiatives.
- Brand quality and style.
- Smooth execution of professional photoshoots.
- Fresh, relevant content.
- Timely responses and an on-brand voice.
- Fostering relationships with external partners and monitoring review platforms.
- Client feedback on projects, boosting brand reputation through positive reviews.
- Identifying influencers and content creators.
- Aligning influencer campaigns with broader marketing initiatives.
- Aligning social media content with overall brand strategy.
- Coordinating visual content from both local and international projects.
- Collaborating on internal events and communications.
- Managing relationships with photographers, videography, and influencers.
- Maximizing brand visibility.
- Keeping content aligned with the latest design trends, projects, and initiatives.
- Engaging current and potential clients.
- Monitoring social media and campaign performance.
- Providing insights to guide future strategies.
Skills
- Social media strategy
- Content creation
- Content production
- Community management
- Influencer marketing
- PR
- Cross-functional collaboration
- Brand development
- Lead generation
- Email campaigns
- Analytics
- Reporting
- TikTok
About the Company
- ELE Interiors is a friendly, boutique interior design company committed to delivering outstanding design solutions globally.