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About the Role
Moonfare is seeking a Community Lead to drive engineered advocacy, a core growth pillar. This role is central to building brand, delivering excellence, generating demand, and acquiring investors globally. You will partner closely with Investor Relations and other key teams, reporting directly to the CMO, with commercial targets.
Responsibilities
- Design and operate investor community programs, defining criteria, benefits, cadence, and triggers.
- Build the architecture for member engagement and referrals, owning the end-to-end experience across digital and in-person touchpoints.
- Own the global events calendar for existing investors and prospects, planning and hosting various formats like dinners, roundtables, and GP meet-and-greets.
- Build and run strategic community partnerships against clear commercial and brand targets, identifying and landing four to six partnerships annually.
- Manage partnerships as commercial relationships with explicit performance targets.
- Run the high-touch advocacy program for top-tier investors, identifying likely advocates and building relationships to drive one-to-many introductions.
- Provide leadership and mentorship to the marketing team and across the organization.
- Build a feedback loop between community signal and the rest of the business, turning insights into structured input.
- Communicate investor profiles, expectations, and delivery standards to the entire organization.
- Run community as an AI-native function, designing a system where network learning compounds and personal attention at scale is the default.
Requirements
- Ten or more years in community, membership, partnerships, or events with a track record of building engaged communities.
- Experience owning partnerships as commercial relationships, including writing briefs, negotiating terms, and holding partners accountable.
- Hands-on experience with an ultra-high-net-worth audience in a community, membership, or network capacity.
- Comfortable hosting and engaging in conversations with diverse high-profile individuals.
- Strong commercial instinct, with experience owning numbers and discussing AUM and pipeline in financial terms.
- Operational rigor, including managing guest lists, budgets, run sheets, suppliers, and CRM data.
- AI-native mindset, with experience using AI tools and thinking about building intelligence into systems.
- Experience working in or alongside a regulated industry, understanding communication constraints.
- Willingness to travel readily and often across Europe, the Middle East, and Asia.
Skills
- Community building
- Partnership management
- Event planning and execution
- Relationship management
- Commercial acumen
- Operational management
- AI tool utilization
- Understanding of regulated industries
Location
- Berlin
- Europe
- US
- Asia
Work Type
- Full-time
- Hybrid
Experience Level
- Senior
Benefits
- Ownership and Impact empowerment
- Transparent communication on company strategy and performance
- Individual growth budget (£1,500 or 2% of base salary, whichever is higher)
- Workplace pension with employer contribution (3% from Moonfare, minimum 8% total)
- 25 vacation days, increasing with tenure up to 30 days
- Two gifted vacation days during annual company shutdown
- Daily lunch allowance (£12 via Deliveroo in London office)
- Subsidised FitnessFirst membership (£30 covered monthly by Moonfare, no joining fee)
- Monthly guest pass for FitnessFirst
- Company wellness events
- Private medical and dental cover through Bupa (Select Complete Healthcare, Dental Plan Level 2)
- Dependant coverage up to age 24 for health cover
- Cycle to Work scheme via Forest (salary-sacrifice for eBike or eMoped)
- Performance-based rewards twice a year (potential salary increases and/or bonuses)
About the Company
- Moonfare delivers sought-after funds and hidden-gem investments beyond typical private bank offerings, subjected to a rigorous vetting process.
- The team comprises finance veterans and talent from diverse industries like tech, consulting, and law.
- Headquartered in Berlin, Moonfare operates from eight offices globally.
- Moonfare is at an inflection point, aiming for scale with €4 billion in AUM and a new CMO.
- The company focuses on high-LTV investors acquired through referral and relationship managers, with engineered advocacy as a key growth pillar.
- Moonfare's investors are typically founders, family office principals, and senior partners.
- The company operates in a regulated industry.
Equal Opportunity
- Moonfare is committed to developing an inclusive and safe culture where everyone, regardless of colour, race, religion, sex, origin, sexuality, disability, marital status, citizenship, or gender identity, knows they are an integral part of the team and can bring their full potential to their work.