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About the Role
The Senior Fundraising Manager – Bequests is accountable for the Donor Lifecycle Strategy to build a sustainable portfolio of considerers, intenders and confirmed bequestors. This role aims to attract new donors, build retention, loyalty, and grow lifetime value with these bequestors to increase revenue for Red Cross. The role has accountability for bequests strategy and annual planning, significant revenue and expenditure budget, using data and insights, segments and journeys to deliver end to end execution for acquiring new supporters, driving retention, and growth. You will work collaboratively with peers in marketing and communications utilising multi-channel, multi-touch direct marketing.
Responsibilities
- Develop and execute Donor Lifecycle Strategy to build a sustainable portfolio of bequestors.
- Manage bequests strategy and annual planning.
- Oversee significant revenue and expenditure budgets.
- Utilize data and insights, segments, and journeys for execution.
- Acquire new supporters, drive retention, and foster growth.
- Collaborate with marketing and communications peers.
- Utilize multi-channel, multi-touch direct marketing.
Requirements
- Substantial Bequest Fundraising Program management experience.
- Proven success in people management and leadership.
- Experience contributing to a leadership team.
- Substantial experience managing large income and expenditure budgets to achieve measurable outcomes and performance goals.
- Strong track record of developing and delivering effective acquisition, retention, and growth strategies.
- Success leading multi-skilled teams, setting, and managing revenue and engagement objectives.
- Demonstrated experience in a Direct Marketing environment.
Location
- Flexible location within Australia
Work Type
- Full time
- Contract
- Hybrid working – 2 days in office/3 days from home
Experience Level
- Senior
Salary/Compensations
- from $130,000 + super + salary packaging
Benefits
- Work flexibility: Hybrid working model (two days on-site and three days from home).
- Financial wellbeing: Salary packaging up to $15,900 for living expenses, up to $2,650 for holiday accommodation and meals, Novated car leases, superannuation, and purchase additional annual leave.
- Life, Health & Wellbeing: Paid ‘Me’ day, wide range of paid leave options, Employee Assistance Program (EAP) via Converge International.
- Career development: Access to ongoing learning, training, and development.
About the Company
- Australian Red Cross is part of the world’s largest humanitarian movement.
- We support and empower people and communities in times of vulnerability.
- We act for humanity.
Equal Opportunity
- Red Cross strives to create a safe and inclusive culture with wellbeing at its centre.
- We embrace diversity and welcome Aboriginal and Torres Strait Islander people, and people with diverse lived experiences, abilities, genders, ethnicities, ages, and sexual orientations.
- We are a child safe organisation with zero tolerance of any harm to children.
- Our vision is to be trusted as the leading humanitarian organisation making a genuine difference in the lives of people and communities.