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About the Role

As Subscription & Growth Manager, you will be responsible for the strategic marketing of our Plus+ membership. Together with your colleagues from Marketing and Development, you will optimize customer journeys and implement measures to improve retention. You will provide impetus and ideas for paywall management, contribute suggestions to product development, have our shop systems firmly under control, and be able to recite the most important KPIs in your sleep. Your clear goal: a constantly growing number of satisfied subscribers.

Responsibilities

Manage, configure, and monitor the webshop (Stripe & WooCommerce) and mobile shops (iOS & Android), including payment processing (Stripe, PayPal, etc.), transactional emails/notifications, and data transfer to accounting.
Conceptualize, implement, and continuously optimize measures for retention improvement, churn prevention, and targeted winback actions.
Make data-driven decisions on dynamic paywall management for articles and landing pages in close coordination with the editorial and content marketing teams to achieve the ideal balance between reach and conversion.
Plan and execute measures in email marketing, push notifications, and pop-ups to increase user activity, lead generation, and new customer acquisition (app installations, newsletter subscribers, Plus+).
Monitor and analyze user data in web and app to measure campaign success and identify new revenue potentials.
Continuously optimize the user journey and increase conversion rates based on data-driven behavioral analyses in close collaboration with the Design and Development departments.
Continuously evaluate and optimize marketing tools, systems, and on-site communication.
Ongoing monitoring and evaluation of all relevant KPIs (Churn Rate, Conversion Rate, MRR, Lead Numbers) within the area of responsibility.
Regular reporting to department management or COO.

Requirements

Several years of experience in e-commerce or subscription management, ideally within a media company.
Excellent understanding of customer journeys.
Data-driven decision-making ability and the capacity to implement derived theses with the Design and Development teams.
Ability to recognize content triggers and analyze editorial content from a content marketing perspective.
Good understanding of current trends and developments in the crypto market.
Proficiency with AI tools, GA4, CRM, and shop systems.

Skills

E-commerce
Subscription Management
Customer Journeys
Data Analysis
Paywall Management
Email Marketing
Push Notifications
Pop-ups
Conversion Rate Optimization
User Journey Optimization
Marketing Tools
On-Site Communication
KPI Monitoring
Reporting
Stripe
WooCommerce
PayPal
AI Tools
GA4
CRM Systems
Shop Systems
Crypto Market Trends

Location

Remote/Homeoffice

Work Type

Full-time

Experience Level

Several years of experience

Benefits

Flexible working time management
Remote/Homeoffice
Company savings plans
Meal vouchers
Mobility subsidy
Additional insurance (health insurance)
Urban Sports Club
Team events and workshops

About the Company

BTC-ECHO's entire team is motivated and driven by a common interest in cryptocurrencies, ensuring you are on the same wavelength as your colleagues.
BTC-ECHO has been the leading German-language medium for Bitcoin, blockchain, and cryptocurrencies since 2014, aiming to help investors succeed in the crypto market by providing comprehensive and independent reporting on developments and trends, offering guidance, making expert knowledge accessible, and providing access to trustworthy products and services.