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About the Role

Seeking a seasoned Part-Time Creative Director (Copy) to provide senior creative leadership for a premium Australian lifestyle beverage brand. This role focuses on elevating creative direction, sharpening social-first ideas, guiding local copy and brand storytelling, and supporting the studio and social team with clear creative standards. The individual will act as the senior creative quality layer, protecting and elevating the brand voice, defining creative excellence, and ensuring the work is Australian, distinctive, relatable, and culturally alive.

Responsibilities

Provide senior creative direction across brand, social, digital, and content work.
Ensure creative output is distinctive, culturally relevant, and aligned with brand strategy and guidelines.
Challenge and elevate creative thinking to ensure work carries a strong idea beyond execution.
Guide creative approach, visual language, copy direction, tone, and execution.
Help the team avoid generic FMCG content and build stronger lifestyle-led brand work with clear creative standards.
Lead monthly or quarterly creative ideation sessions with brand, studio, and content teams.
Shape creative direction for upcoming content calendars, campaigns, tactical moments, and cultural activations.
Develop brand lines, social copy, campaign hooks, content territories, and narrative direction.
Bring a strong Australian cultural lens and lifestyle tone, making premium feel relatable and lifestyle feel accessible.
Review and elevate copy from internal, studio, or offshore teams, helping the brand speak with character rather than category clichés.
Bring strong experience in social-first creative, digital advertising, and platform-led content.
Develop ideas designed for how people actually engage across social and digital platforms.
Provide creative direction for social campaigns, digital assets, content series, reactive moments, and tactical activations.
Support the Social Media & Community Manager with tone calibration, example banks, response principles, and creative judgement.
Work closely with the Sydney studio, brand stakeholders, social team, and wider content partners to provide clear feedback and lift creative quality.

Requirements

Senior Creative Director from a copy background with strong experience across premium lifestyle, beverage, FMCG, hospitality, culture, entertainment, or consumer brands.
Sharp understanding of how lifestyle brands build relevance through tone, taste, social behaviour, rituals, community, and cultural timing.
Strong examples of social-first creative work, not just traditional campaign work adapted into social formats.
Ability to make premium brands feel desirable without becoming distant, and familiar brands feel current without losing their roots.
Strong Australian cultural lens and ability to write with warmth, wit, restraint, and natural local confidence.
Ability to turn cultural insight into simple, sharp, relatable creative ideas that work across social, digital, campaign, and content channels.
Knowledge of what good looks like across modern brand social: reactive content, creator-led formats, community moments, platform-native copy, campaign extensions, and always-on storytelling.
Ability to guide designers, writers, social teams, studio partners, and distributed creative teams with clear, practical creative feedback.
Strong presentation, communication, and stakeholder-management skills.
Must be eligible to legally work in the country where hiring is taking place.
Human involvement will always remain as part of our hiring ethos.
AI may be implemented in various stages of the recruitment process.

Skills

Creative leadership
Brand stewardship
Social-first creative
Digital advertising
Platform-led content
Copywriting
Brand storytelling
Creative ideation
Content strategy
Campaign development
Social media strategy
Community management
Stakeholder management
Presentation skills
Communication skills

Work Type

Part-time
Retainer

Experience Level

Senior

About the Company

Premium/lifestyle beverage brand