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About the Role
Critical Mass is seeking a Senior Media Manager, Performance Planning to build, execute, and optimize performance-driven media plans across multiple client accounts, translating strategic direction into actionable media executions that drive measurable business results.
Responsibilities
- Build and manage multi-channel media plans across Search, Social, Programmatic, Video, and emerging channels
- Translate strategic direction into detailed media recommendations and activation plans
- Support budget allocation, forecasting, and campaign structuring
- Ensure plans align with audience insights and business KPIs
- Monitor campaign performance and optimize toward ROAS, CPA, CAC, and conversion goals
- Partner with activation teams to ensure accurate setup, trafficking, and execution
- Identify optimization opportunities across targeting, creative, bidding, and channel mix
- Support testing initiatives and performance reporting
- Manage day-to-day client communication and reporting needs
- Present campaign updates and performance insights
- Collaborate with Analysts, Planners, and Activation teams to ensure alignment
- Support junior team members and contribute to best practices
Requirements
- 4–7 years of media planning or performance marketing experience
- Experience with digital platforms including Paid Search, Paid Social, and Programmatic
- Understanding of performance KPIs such as ROAS, CPA, and conversion rate
- Strong analytical and organizational skills
- Experience in client-facing environments
Skills
- Paid Search
- Paid Social
- Programmatic
- ROAS
- CPA
- Conversion Rate
Location
- Toronto
Work Type
- Hybrid
Experience Level
- Senior
Salary/Compensations
- $80,000-$120,000
Benefits
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, personal/sick days, and flex days
- Access to online services for families and new parents
- Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
- 13 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
About the Company
- Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Equal Opportunity
- Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.