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About the Role

As a Paid Social Strategist within Verizon’s in-house digital media center of excellence, you will be responsible for paid social media strategy, execution and optimization across all inventory types to achieve brand and business objectives. You will oversee media planning on social platforms and keep internal leadership educated on emerging technologies. You will also support media technology colleagues on inputs to social platforms’ roadmaps.

Responsibilities

Developing and executing bold, innovative strategies and campaigns in conjunction with Verizon’s marketing team.
Partnering with Yahoo and other partners on driving the product roadmaps and expanding programmatic capabilities into the broader marketplace.
Partnering closely with other media leaders (Brand, Business, Search, Programmatic, and Analytics) to support the activations.
Supporting efforts across partner units within Verizon (Operations, Experience, Technology, and CRM) to create improved digital experiences across all touchpoints.
Keeping internal teams educated on the evolution of paid social technology, what’s leading in the marketplace and what tech can be utilized.

Requirements

Bachelor's degree or four or more years of work experience.
Four or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Marketer/agency/consultative services experience in paid social media strategy & investment.
Experience “Hands-on-keyboard” in primary buying platforms & formats (Facebook/Instagram, Twitter, Snapchat, LinkedIn, Pinterest).
A Bachelor's degree.
Experience with management of social budgets of at least ten million dollars.
Social media buying experience within agency teams, Management Consultancies or brands with in-house digital media capabilities.
Fluency in data-driven targeting and reach strategy.
Ability to manage projects across multiple stakeholders, and influence across divisions, departments, and teams.
Experience leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).
Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
Experience with ad verification and brand safety tools (IAS, DoubleVerify, Moat).

Skills

Paid social media strategy
Paid social media execution
Paid social media optimization
Media planning
Audience targeting
Bid management
Social platform knowledge
Emerging technologies
Social platforms' roadmaps
Programmatic capabilities
Data-driven targeting
Reach strategy
Project management
Stakeholder management
Influencing skills
Media technology
Advertising channels
Buying methodologies
Ad verification
Brand safety tools

Location

New York

Work Type

Hybrid

Experience Level

Four or more years of relevant experience

Education Level

Bachelor's degree

Salary/Compensations

$91,500.00 - $159,000.00

Benefits

Medical
Dental
Vision
Short and long term disability
Basic life insurance
Supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home & auto insurance
Matched 401(k) savings plan
Up to 8 company paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Overtime
Shift differential
Holiday pay
Allowances
Up to 15 days of vacation per year

About the Company

Verizon powers and empowers how people live, work and play by connecting them to what brings them joy.
Verizon drives innovation, creativity, and impact in the world.
The V Team is a community of people who anticipate, lead, and believe that listening is where learning begins.
In crisis and in celebration, Verizon comes together — lifting communities and building trust.

Equal Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.