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About the Role
Shape the future of the LEGO® brand through insights that spark bold decisions. As Global Senior Insights Manager, Brand Excellence, you will translate research into meaningful actions to strengthen the LEGO Group's Masterbrand globally. This is a Senior Manager level Individual Contributor role.
Responsibilities
- Lead Masterbrand strategy and positioning research, from business questions to recommendations.
- Act as a thought partner on brand strategy, helping shape meaningful business decisions.
- Create opportunities for transformational action by inspiring new thinking and challenging assumptions.
- Shape impactful insights programmes that guide brand development decisions.
- Partner across Global Insights squads, Business Partners, Culture, D&I and Data Platforms teams.
- Pilot emerging methodologies and bring outside perspectives that strengthen research practices and outcomes.
- Establish external partnerships, track success measures, and share learning across the wider organization.
Requirements
- Experience in consumer research, consultancy, agency environments, or corporate insights functions.
- Strategic thinker, comfortable translating business challenges into clear research journeys and actionable recommendations.
- Able to collaborate across teams, cultures and time zones while building trusted relationships.
- Confident presenting complex findings in business-level English with clarity and influence.
- Comfortable working across global teams and markets, with approximately 20-40 days of travel annually.
- Thinks broadly, puts audiences at the centre, and brings together diverse inputs into clear recommendations.
Skills
- Brand strategy
- Positioning
- Communications
- Brand tracking studies
- New research approaches
- Playful mindset
- Creativity
Location
- Billund
Work Type
- Hybrid
- Full-time
Experience Level
- Senior Manager
Benefits
- Family Care Leave
- Life and disability insurance
- Wellbeing resources and benefits
- Colleague Discount
- Bonus scheme
- Hybrid work policy
About the Company
- The LEGO Group strives to create a diverse, dynamic and inclusive culture of play, where everyone feels safe, valued and they belong.
- The LEGO Group is highly committed to Children’s Rights and Child Wellbeing across the globe.
Equal Opportunity
- The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
- Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.