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About the Role

Make-A-Wish Canada is seeking a Marketing Manager, Products & Programs to lead select mass fundraising initiatives and contribute to the integrated strategy and execution of plans for corporate, community, legacy, tribute, and alumni programs. This role focuses on internal partner service and data-informed campaigns to drive revenue growth.

Responsibilities

• Serve as the primary point of contact for corporate partner program marketing requests, partnering with the Corporate team to develop and execute marketing and communications initiatives.
• Partner with the Community Partnerships team to develop and execute marketing and communications initiatives, including promoting initiatives across provinces to attract new business and support event promotion.
• Lead the strategy, execution, and reporting for the sweepstakes program, with responsibility for achieving the program’s revenue target of $200K by FY28.
• Develop and execute strategies to strengthen relationships with funeral homes and grow revenue in this area, including promotion and mailing programs.
• Partner with the Legacy Giving team to develop and execute marketing and communications plans and initiatives.
• Support the development and execution of the Alumni stewardship and fundraising program.
• Develop and execute strategies to maintain and grow relationships with external partners through which donors give to Make-A-Wish Canada, including ongoing reporting and performance tracking.
• Respond to and support miscellaneous marketing and communications needs as required.

Requirements

• Post-secondary education in business, marketing, communications, fundraising, or equivalent combination of training, education and work experience.
• 5 years of progressive experience in integrated marketing and advertising, with experience in non-profits and peer-to-peer fundraising events a plus.
• Experience in people leadership or leading cross-functional teams and vendors/agencies.
• Strong strategic planning and revenue growth capabilities.
• Service-minded individual who values collaboration and flawless execution.
• A clear Criminal Background Check will be required.

Skills

• Bilingualism (French and English) is a strong asset.

Location

• Anywhere in Canada

Work Type

• Full-time
• Hybrid
• Permanent

Experience Level

• 5 years of progressive experience

Education Level

• Post-secondary education in business, marketing, communications, fundraising, or equivalent combination of training, education and work experience.

Salary/Compensations

• $83,000-$93,300

Benefits

• Group health and dental premiums fully covered by the Foundation
• RRSP contribution matching
• Annual vacation starting at three weeks
• Additional paid leaves such as personal days and Wish hours
• Work/life balance and flexibility
• Employee Wellness Program
• Other corporate discounts
• Continuous learning, development and internal training opportunities
• Fun employee activities, contests, and more!

About the Company

• Wishes Are Medicine — a vital part of a child’s treatment journey that helps restore strength, hope, and resilience.
• For over 40 years, we’ve granted more than 40,000 wishes.
• Research shows that prescribed wishes can improve commitment to treatment, reduce emergency room visits by half, and deliver lasting health benefits.
• Recognized as a Great Place to Work® since 2023, we’ve also been named one of the Best Workplaces™ Led by Women (2025) and one of the Top 100 Best Workplaces™ for Giving Back (2024).
• We are child-focused, value employee experience and are an inspiring workplace.
• Make-A-Wish Canada is committed to Inclusion, Diversity, Equity, and Access (IDEA).
• We believe that it is essential to our mission that we build a diverse, balanced, and vibrant workforce that reflects the diversity of the communities we serve and seek to serve.

Equal Opportunity

• Make-A-Wish Canada provides equal opportunity in employment and encourages applications from all qualified candidates.
• Reasonable accommodations due to disability are available on request at any stage of the hiring process.
• Research has shown that candidates from underrepresented groups often only apply when they feel 100% qualified. Therefore, we ask that even if you do not see yourself fully reflected in every job requirement listed on this posting, to still apply.