About the Role
Manage the performance of paid social, display, and video channels for the US market, driving analysis, solving complex problems, and making strategic recommendations. Collaborate cross-functionally with internal teams and external partners like Meta, Snap, and TikTok to test and implement new channel and creative strategies.
Responsibilities
- Manage multi-million dollar monthly digital budgets across digital paid marketing channels, including Paid Social (Meta, Snap, TikTok) and App Display.
- Manage and optimize media buying to achieve aggressive growth targets cost-effectively.
- Establish channel forecasts and budget recommendations, with the ability to quickly adjust tactics and strategies based on learnings and opportunities.
- Maintain and monitor key metrics across channels, including budget pacing, LTV, and CAC.
- Manage an experimentation roadmap to optimize performance, including A/B creative tests, incrementality tests, and bidding algorithm tests.
- Test new channel/product features to identify incremental audiences and inventory for accelerating growth.
- Work closely with other teams and stakeholders to ensure goals are met.
Requirements
- Results-oriented marketer with demonstrated experience managing large budgets across acquisition channels.
- Highly analytical with core competencies in A/B testing, optimizing customer acquisition costs, and analyzing campaign performance.
- Creative and collaborative, working well with teams to tackle challenging problems.
- Eager to find opportunities and efficiencies in a fast-moving company.
- Experience with organic and paid social marketing channels.
- A BA/BS degree and 4+ years of related search performance marketing.
- Direct, hands-on experience managing media buying, optimization (Paid Search, App Search), and strategic planning either at an agency or in-house.
- Deep familiarity with CPA, CPC, CVR, and LTV.
- Highly proficient in Excel/Google Sheets.
- Strong grasp of A/B testing and metrics-driven performance marketing.
- Outstanding ability to think creatively, identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
- Strong quantitative, analytical, and problem-solving skills; comfortable with data analysis and using data to make decisions.
- Experience with Web & App Tracking/Attribution (preferred).
- Knowledge of SQL, Python or other data processing scripts (preferred).
- Experience working on multi-sided marketplace businesses (preferred).
Skills
- Paid Social
- App Display
- Media Buying
- Optimization
- Forecasting
- Budget Management
- A/B Testing
- Experimentation
- Data Analysis
- Excel
- Google Sheets
- CPA
- CPC
- CVR
- LTV
- Web & App Tracking/Attribution
- SQL
- Python
Location
- US
Work Type
- Full-time
Experience Level
- 4+ years of related search performance marketing
Education Level
- BA/BS degree
Salary/Compensations
- $83,000—$122,000 USD
Benefits
- 401(k) plan with employer matching
- 16 weeks of paid parental leave
- Wellness benefits
- Commuter benefits match
- Paid time off
- Paid sick leave
- Medical benefits
- Dental benefits
- Vision benefits
- 11 paid holidays
- Disability insurance
- Basic life insurance
- Family-forming assistance
- Mental health program
- Flexible paid time off/vacation (for salaried roles)
- 80 hours of paid sick time per year (for salaried roles)
About the Company
- DoorDash’s mission is to grow and empower local economies by building intelligent, last-mile delivery technology.
- DoorDash connects people with local businesses, helping grow businesses and their supporting communities.
- DoorDash is a technology and logistics company that started by enabling door-to-door delivery and aims to be a platform for any and all goods.
- The company is growing rapidly and changing constantly, offering opportunities for team members to share perspectives, solve new challenges, and own their careers.
Equal Opportunity
- DoorDash is committed to growing and empowering a more inclusive community.
- Hires and cultivates diverse teams of people from all backgrounds, experiences, and perspectives.
- Believes true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
- Statement of Non-Discrimination: No employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status.
- Strives to prevent subtler forms of inappropriate behavior like stereotyping.
- Values a diverse workforce and strongly encourages applications from individuals who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans.
- Will consider for employment qualified applicants, including those with arrest and conviction records, in a manner consistent with applicable regulations (San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and other state/local regulations).
- Provides accommodations upon request for individuals with disabilities during the application process.
