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About the Role

HOLY is seeking a Trade Marketing Lead to own the trade marketing function and ensure retail presence translates into consistent commercial performance. This role involves leading retail activation and POS excellence, driving commercial performance, building scalable structures, and fostering cross-functional alignment, starting with the DACH region.

Responsibilities

• Define and evolve HOLY's trade marketing strategy for DACH, translating company priorities into a clear team roadmap.
• Lead and develop the Trade Marketing and Retail Campaigns team, coaching for ownership, accountability, and execution excellence.
• Ensure best-in-class execution of retail activations across all key customers, including displays, assortments, and retailer-specific initiatives.
• Set clear standards and continuously improve in-store execution quality.
• Drive team performance against key retail KPIs such as rotation, display ROI, and distribution impact.
• Translate performance insights into clear priorities and actions to improve commercial outcomes.
• Build and implement scalable structures, processes, and playbooks for efficient team planning and execution.
• Develop trade marketing into a high-performing function that can scale across markets.
• Act as the central interface between Sales, Field Sales, Marketing, and Operations, aligning stakeholders and enabling effective execution across all retail initiatives.

Requirements

• 4+ years of experience in Trade Marketing, Retail Marketing, or commercial project management within FMCG or a fast-paced consumer brand.
• Experience in leading and developing teams.
• Deep understanding of LEH retail mechanics, promotions, and POS systems.
• Knowledge of how in-store activations translate into rotation and sell-out performance.
• Highly organized and experienced in managing complex cross-functional projects involving Sales, Marketing, Field Sales, and Operations.
• Commercially driven mindset, thinking in terms of rotation, distribution, and ROI.
• Comfortable using data to evaluate and improve retail activations.
• Enjoy building structures and processes in a fast-scaling environment while staying close to execution and operational detail.
• Clear communication, constructive challenging of ideas, and thriving in a high-performance, cross-functional team.
• Fluent in German and English.
• Comfortable working with tools such as Canva, Notion, and Slack.

Skills

• Trade Marketing
• Retail Marketing
• Commercial Project Management
• Team Leadership
• Retail Activation
• POS Execution
• Commercial Performance Analysis
• Process Building
• Cross-Functional Collaboration
• Canva
• Notion
• Slack

Location

• Berlin

Work Type

• Full-time
• Hybrid

Experience Level

• 4+ years

Salary/Compensations

• Competitive compensation
• Company shares
• Strong salary
• Meaningful equity

Benefits

• Company shares
• Opportunities for growth
• Productive working environment
• Huge impact to shape HOLY's internationalization
• Awesome team of colleagues
• Startup culture
• Flat hierarchies
• Fast pace
• Personal development
• Central office in Berlin Prenzlauer Berg
• Flexible working hours
• Meaningful equity
• 28 vacation days
• 30 work-from-abroad days
• €1,500 learning budget
• Urban Sports Club membership
• Public transport subsidy
• Biannual 360° feedback tied to compensation

About the Company

• HOLY is the soft drink revolution, offering powdered drinks with amazing taste across 50+ flavors, focusing on health and environmental consciousness.
• Has over 2M loyal customers and is Europe's fastest-growing consumer brand.
• Scaled to over €150M D2C revenue in DACH, FR, UK, and PL within four years.
• Transitioning from D2C to a global omnichannel brand.
• Aims to revolutionize the soft drink industry and build a generational love brand.
• Backed by world-class consumer investors.
• Has a team of 150+ people.
• Entered retail in 2024 and quickly built a strong presence across major supermarket chains in Germany.
• Retail has become one of HOLY's most important growth drivers.

Equal Opportunity

• Holy Softdrinks GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
• Holy Softdrinks GmbH ist ein Arbeitgeber, der Chancengleichheit fördert und sich dafür einsetzt, gleiche Beschäftigungsmöglichkeiten unabhängig von Herkunft, Hautfarbe, Abstammung, Religion, Geschlecht, Nationalität, sexueller Orientierung, Alter, Staatsbürgerschaft, Familienstand, Behinderung oder Geschlechtsidentität zu bieten.