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About the Role

Meta is seeking an experienced and strategic Enterprise Marketing Lead to drive marketing efforts for enterprise solutions, including WhatsApp business messaging and Meta Business Agent. The ideal candidate is passionate about AI and messaging transforming business communication and customer experiences.

Responsibilities

• Develop and execute enterprise marketing strategy, aligning with product roadmaps and sales objectives.
• Lead large global programs across go-to-market functions.
• Drive marketing initiatives across the funnel, including content, conferences, and sales enablement materials.
• Establish KPIs and metrics, track performance, and optimize strategies based on data-driven insights.
• Collaborate with product, sales, partnerships, and comms teams.
• Stay up-to-date with industry trends, competitor activities, and emerging technologies in enterprise communications and AI.
• Manage marketing budgets effectively, ensuring optimal resource allocation.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 10+ years of experience in enterprise marketing, with a strong focus on B2B software, SaaS, or technology solutions.
• Demonstrated experience in developing and executing successful enterprise marketing strategies that have driven significant business growth.
• Deep understanding of enterprise sales cycles and the unique challenges of marketing to large organizations.
• Excellent communication, presentation, and interpersonal skills.
• Ability to influence and collaborate effectively with diverse stakeholders.
• Experience using marketing analytics and performance data to inform strategy, optimize campaigns, and report on business outcomes.

Skills

• Enterprise marketing
• B2B software marketing
• SaaS marketing
• Technology solutions marketing
• Marketing strategy development
• Go-to-market strategy
• Content marketing
• Conference marketing
• Sales enablement
• Data analysis
• Marketing analytics
• Performance tracking
• Budget management
• Cross-functional collaboration
• AI
• Messaging platforms
• Prompt engineering
• Agent orchestration
• Responsible AI practices
• AI tool integration
• Meta products and ecosystem

Location

• Remote

Work Type

• Full-time

Experience Level

• 10+ years

Education Level

• Bachelor's degree
• MBA or Master's degree

Salary/Compensations

• $152,000/year to $213,000/year

Benefits

• Bonus
• Equity
• Benefits

About the Company

• Meta is seeking an experienced and strategic Enterprise Marketing Lead to drive the marketing efforts for our enterprise solutions, including WhatsApp business messaging and Meta Business Agent.