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About the Role
Love Wellness is seeking an FP&A Manager to own financial planning, analysis, and cross-channel performance reporting for a rapidly growing women's wellness brand. This role involves translating data from various channels (DTC, TikTok Shop, Amazon, Wholesale, marketing) into actionable insights for business decisions, working closely with the VP, Finance. The position emphasizes AI integration as a core component of financial modeling, analysis, and quality assurance, with an expectation to lead automation efforts.
Responsibilities
- Support the annual profit & loss budgeting process.
- Contribute to long-range planning through financial projections and scenario analyses.
- Assist in monthly forecasting, tracking and consolidating risks and opportunities.
- Own weekly, monthly, and quarterly board and investor reporting materials, ensuring data accuracy.
- Partner with the VP, Finance to shape the analytical narrative for leadership, board, and investors.
- Own and evolve the Monthly Business Review (MBR) cadence.
- Own, manage, and improve the revenue budgeting tool.
- Identify opportunities for process optimization, standardization, and automation in planning and reporting.
- Own the product/unit-level demand plan across Amazon, DTC, TikTok Shop, and Wholesale.
- Partner with Operations/Supply Chain to translate the demand plan into inventory needs and flag stock risks.
- Lead reporting and analysis of total business sell-through by channel and product.
- Own DTC and marketplace analytics across Amazon and TikTok Shop, including channel profitability and attribution.
- Manage recurring data analysis and dashboards across Meta, Google, TikTok, and Amazon.
- Analyze paid media and creative performance.
- Build and maintain influencer P&L models.
- Support competitive benchmarking and market panel analysis.
- Coordinate with the Accounting/Bookkeeping team on close-related data needs.
- Partner with Operations and Sales on demand planning.
- Work closely with executive leadership on ad hoc financial and strategic analysis.
- Use AI tools (Claude) as a core part of daily work for modeling, analysis, and QA.
- Actively identify and recommend automation opportunities connecting demand planning, forecasting, and reporting.
Requirements
- 5–7 years of progressive FP&A or financial analysis experience.
- CPG, consumer, retail, or DTC/ecommerce background strongly preferred.
- A track record of owning financial materials for executives, a board, or investors.
- Strong financial statement literacy.
- Advanced Excel and financial modeling skills.
- Hands-on experience with Supermetrics, Pacvue, Drivepoint, or comparable retail/marketing/demand planning tools is a plus.
- Experience connecting unit-level demand planning to a revenue forecast, ideally across a mix of marketplace (Amazon, TikTok Shop), DTC, and Wholesale channels.
- A self-QA mindset; checking own work and flagging discrepancies proactively.
- The judgment to provide insights and recommendations beyond just data presentation.
- Genuine comfort using AI tools as a thinking partner in financial work.
- Comfortable operating with real autonomy in a lean, fast-moving team without heavy oversight.
Skills
- Financial Planning & Analysis (FP&A)
- Financial Modeling
- Forecasting
- Budgeting
- Scenario Analysis
- Variance Analysis
- Demand Planning
- Revenue Forecasting
- Channel Analytics
- DTC Analytics
- Marketplace Analytics (Amazon, TikTok Shop)
- Retail Analytics
- Marketing Analytics
- Paid Media Analysis
- Influencer Marketing Analysis
- Competitive Benchmarking
- AI Tools (Claude)
- Data Analysis
- Dashboarding
- Process Optimization
- Automation
- Excel
- Supermetrics
- Pacvue
- Drivepoint
Location
- Toronto, ON
Work Type
- Hybrid
Experience Level
- 5-7 years
About the Company
- Love Wellness is a fast-growing, founder-led women's wellness brand.