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About the Role
The Senior Associate, Commerce Search will assist in tactical activation and day-to-day media management of search-based activations. This role will focus on search activations across various retailer media networks, requiring an understanding of each platform's search offerings and direct interaction with retail media networks. The position supports the Manager, Commerce Search in maximizing retail media investment for client accounts, necessitating an entrepreneurial spirit with a bias for action and problem-solving.
Responsibilities
- Manage search media activations across several retailer media networks, including Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
- Execute campaign setup, bid recommendations, and budgeting to ensure client goal attainment.
- Optimize client accounts to meet established KPIs.
- Manage and build strong relationships with client teams across Ecommerce, Retail Media, and Brand.
- Ensure ongoing campaign compliance to GroupM established guidelines and best practices.
- Prepare weekly, monthly, and quarterly campaign performance reports.
- Identify insights and optimizations utilizing historical data and competitive research.
- Address technical issues with search campaign serving.
- Understand key drivers of performance on various ecommerce platforms and marketplaces.
- Assist with reconciliation, invoicing/billing, trafficking, and mapping data to the internal media campaign management platform.
Requirements
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
- 2+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media search execution.
- Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
- Strong drive to understand the retail landscape and latest trends in commerce media.
- Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
- Ability to collaborate and work effectively with internal teams and external partners.
- A self-starter attitude that thrives in a fast-paced environment.
- Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
Skills
- Keyword strategy development
- Competitive research
- Campaign setup
- Campaign management
- Reporting
- Retail media networks
- Amazon
- CitrusAd
- Criteo
- The Trade Desk
- Walmart
- Pacvue
- Skai
- Epsilo
- Microsoft Office Suite
- Excel
- PowerPoint
- Outlook
Location
- US
Work Type
- Full-time
Experience Level
- 2+ years
Education Level
- Bachelor's Degree or equivalent professional work experience
Salary/Compensations
- $45,000—$90,000 USD
Benefits
- Competitive benefits package
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth through exceptional talent, trusted data and intelligence, and world-class partnerships via the WPP Open platform.
- WPP Media is WPP's AI-driven media operating unit, integrating media, data, and partnerships to deliver creative personalization at scale. It utilizes WPP Open and Open Intelligence to provide clients with transparency into their media investment performance.