About the Role
We are looking for an AI-first, Senior Marketing Web Developer to own our marketing website. This role requires hands-on management of the web platform, fluency in the broader marketing tech and web stack, and comfort being the single point of accountability for a site that drives critical pipeline. You will employ expert communication skills to problem-solve and translate project needs between technical, operations, and marketing stakeholders.
Responsibilities
- Design, build, and maintain marketing website pages and components in Webflow or a comparable visual-development platform, balancing speed with a maintainable, scalable structure.
- Act as the central owner of the website — triaging requests, setting priorities, and coordinating with design, content, demand gen, and engineering.
- Manage the web stack: CMS, forms, tag management, marketing automation, and third-party integrations, keeping the pipeline between the website and downstream systems clean and reliable.
- Track site performance, conversion, and funnel drop-off using web analytics tools; turn findings into a prioritized, evidence-backed roadmap of experiments and fixes.
- Partner with growth marketing on conversion paths that support lead acquisition — treating the site as a growth channel, not a static brochure.
- Use AI tools where they genuinely speed up the work — for example, content variations, QA, personalization, or reporting — and know when a manual, evidence-based approach is the better call.
- Keep stakeholders informed on the roadmap, tradeoffs, and status without needing to be asked.
- Take on evolving duties and special projects that align with the shifting priorities of the Marketing Department.
Requirements
- Hands-on expertise in Webflow or a comparable visual web-development platform, with a track record of building and maintaining production marketing sites.
- Experience owning a website’s operations, not just its code — prioritizing requests, coordinating stakeholders, and being accountable for the site as a whole.
- Working knowledge of the broader web stack: CMS platforms, tag management, forms, and integrations between the website and marketing/sales tools.
- Comfort with web analytics tools (e.g., GA4, and similar) and using data to diagnose funnel issues and prioritize fixes.
- Direct experience with marketing websites in a growth or lead-acquisition context — you understand how site structure and content connect to the pipeline.
- Practical experience applying AI tools to real web workflows, with a clear sense of where they add value and where they don’t.
- Strong written and verbal communication — you can explain technical material to a non-technical stakeholder and vice versa.
- Webflow and WordPress Experience; good knowledge of CSS/HTML/JS
- Experience managing client-side and server-side aspects of web applications
- Tag management (Google Tag Manager) and Website Performance (GA4, Hotjar)
- Marketing automation/CRM integrations (HubSpot, Marketo, Salesforce) including forms, lead-routing logic and API and 3rd party integrations
- Git or similar version control and workflow platform
- Basic understanding of back-end/framework management and application-level code and database design and development
Skills
- Webflow
- WordPress
- CSS
- HTML
- JavaScript
- Google Tag Manager
- GA4
- Hotjar
- HubSpot
- Marketo
- Salesforce
- Git
Location
- Hybrid
- Remote
Work Type
- Hybrid
- Remote
- Full-time
Experience Level
- Senior
Benefits
- 100% employee health, vision and dental premium costs covered
- 75% contribution for dependents' health care premium costs
- 50% contribution for dependents' vision/dental premium costs
- Employee Assistance Program (24/7 Life Coaching, Dependent Care, Elder Care, Financial & Legal Support, Wellness Coaching, New Parent Support)
- 16 week paid parental leave for birthing parent
- 4 week paid parental leave for non-birthing/bonding parent
- 401(k) Savings Plan with 50% up to 6% company match and 100% annual cliff vesting
- Discretionary Time Off
- Quarterly Thrive-Wellness Days
- 5 days of paid Volunteerism Time Off
- Ongoing recognition & rewards
About the Company
- Invicti Security helps more than 4,000 organizations worldwide secure web applications and APIs with the industry’s most accurate application security platform, powered by 20 years of technology leadership in DAST.
- Combining proof-based testing, runtime intelligence, and continuous innovation, Invicti enables AppSec teams to identify real risk, reduce alert noise, and ship secure software faster.
- At Invicti, we believe our people are at the core of our success. Our Total Rewards approach is designed to attract, support, and grow exceptional talent by offering a balanced mix of competitive compensation, meaningful benefits, and opportunities for recognition and development.
- We take a global, flexible approach that aligns with our business goals and values while adapting to regional needs.
- Above all, we are committed to transparency and ensuring our employees understand how we invest in their success and well-being.
- As we operate in a dynamic, fast-paced industry, this role evolves with the business. While core responsibilities are outlined above, duties may adapt over time to meet operational needs and support both team success and your professional growth.
Equal Opportunity
- At Invicti, we embrace diversity and individuality in all forms. Discrimination has no place here - regardless of race, religion, gender, age, ability, sexual orientation, or any other aspect that makes you unique. We're all about creating a space where everyone feels valued and included. So come as you are and join us in shaping the future of our industry.
