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About the Role

As an Associate Director, Growth, you will facilitate the end-to-end pitch process for Tier 2 & 3 pitches and support Tier 1 engagements. You will drive project timelines, manage deliverables, and develop compelling, insight-led narratives. This role requires leadership in coordinating cross-functional teams, mentoring junior members, and ensuring high-quality client outputs. You will optimize processes, foster WPP Media’s growth culture, build client relationships, and secure new business.

Responsibilities

• Facilitate the end-to-end pitch process for Tier 2 & 3 pitches, serving as driver or leader to keep teams on deadline, build project plans, enforce deadlines, and communicate roadblocks.
• Support in establishing and defining key workstreams and owners for all pitch phases.
• Serve as liaison with pitch teams and designers.
• Assist in managing and delivering on objectives of the overall pitch vision.
• Review or pull first-round answers for RFI / RFP written responses.
• Build thorough, accurate, and well-organized Backgrounders covering the 5Cs and Client Bios.
• Request, gather, research, and analyze client intelligence data.
• Leverage AI tools for compelling insights.
• Partner with pitch business leads to ensure they have what they need for workstreams.
• Provide direction to Growth support team members.
• Curate draft content responses from a library and SMEs, customizing for each opportunity.
• Read and understand content and case studies that contribute to the overall pitch narrative.
• Tailor messaging to address client needs, market context, and competitive dynamics.
• Ensure the narrative is insight-led and reflects WPP Media’s capabilities.
• Assist with concept development and execution of pitch theater.
• Establish points of alignment between disciplines across workstreams.
• Provide ongoing, proactive communication to all pitch team members.
• Review Growth support's draft status recaps for accuracy and clarity.
• Build relationships with WPP IAT growth managers and associates to coordinate integrated meetings.
• Reinforce day-to-day priorities and engage junior team members supporting each pitch.
• Ensure junior team members' output is executed flawlessly.
• Confirm correct team members are invited to pitches.
• Serve as a role model for Managers, Senior Associates, and Associates.
• Reinforce a culture of accountability, collaboration, and continuous improvement.
• Share learnings, recommendations, and observations from the pitch process to inform future pitches.
• Ensure final pitch files are saved into the Growth Hub and key sections are extracted for future responses.
• Act as a content champion and direct other Growth Team members to "best of" pieces of work.
• Support in creating compelling, differentiated, and on-brand deliverables.
• Understand and maintain high standards of quality and customization of work outputs.
• Leverage WPP Open OMS, OI, AI, and DPAM for client outputs.
• Manage multiple pitch efforts simultaneously, communicating workload and bandwidth issues.
• Maintain composure and clarity under pressure, meeting and juggling deadlines without sacrificing quality.
• Flag resourcing issues and roadblocks to the pitch oversight manager.
• Assess needs and proactively address gaps in pitches at any stage.
• Model pitch principles: growth obsession, respectful challenge, trailblazing thinking, collaboration, and accountability.
• Support leadership in creating an enjoyable and energizing experience for pitch participants.
• Maintain a high-performance mindset, even in high-pressure situations.
• Support Group Directors and Directors on global new business pitches.
• Provide connectivity to Global Growth colleagues during active pitches.
• Partner with leadership to ensure local market nuances are represented in pitch content.

Requirements

• Strong leadership in coordinating cross-functional teams.
• Mentoring junior members.
• Maintaining the highest standards of quality in all client outputs.
• Contributing to process optimization.
• Fostering WPP Media’s growth culture.
• Building robust client relationships.
• Securing new business.
• Comfortable and adept at joining pitches at any stage.
• Establishing trust with pitch teams as a competent partner.
• Adding value to outputs.

Skills

• AI tools
• Client intelligence data analysis
• Content development
• Project management
• Cross-functional team coordination
• Communication
• Problem-solving
• Leadership
• Mentoring
• Process optimization
• Data analysis

Location

• US

Work Type

• Full-time

Experience Level

• Associate Director

Salary/Compensations

• $75,000—$180,000 USD

Benefits

• Competitive benefits package

About the Company

• WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
• WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
• Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.