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About the Role

The Media Manager will be responsible for cross-channel media activation and day-to-day management across Programmatic, Paid Social, and Paid Search, while maintaining and analyzing campaign performance data. This role will support an automotive client by ensuring timely and accurate campaign delivery.

Responsibilities

• Manage client paid media campaigns including strategy, issuing RFPs, trafficking, day-to-day pacing, optimizations, and reporting.
• Collaborate with Omnichannel Strategy & Account teams to develop and execute media plans for Paid Search, Paid Social, Display, Video, Audio, ConnectedTV, and others.
• Create and refine internal and client-facing performance reports with in-depth analyses of marketing campaigns.
• Provide frequent progress reports regarding online marketing efforts and performance metrics to clients.
• Oversee strategic execution of media campaigns for junior team members, ensuring all media plans are in market and deadlines are met.
• Present recommendations to managers, clients, and prospects.
• Actively manage optimizations to assure client success.
• Assist in the management of tagging and tracking URLs.
• Execute media plans within DSPs, publishers, networks, and managed partner relationships such as Google Ads, Meta Ads, Amazon, Trade Desk, DV360, and others.

Requirements

• 1-3 years in programmatic or paid social media activation, agency experience preferred.
• Strong understanding and hands-on experience in platforms such as: Programmatic DSPs (Amazon, DV360, TradeDesk, or similar), Paid Social Ads Managers (Meta, Tiktok, Linkedin).
• Familiarity with conversion tracking methodologies.
• Experience working with cross-functional department teams.
• Knowledge of web analytics tools (Google Analytics, Omniture, Coremetrics).
• Familiarity with DCM Trafficking and Reporting or other 3rd party ad servers.

Skills

• Interpersonal skills
• Strong written communication skills
• Strong verbal communication skills
• Ability to handle multiple assignments with effective resolution of conflicting priorities
• Exceptional problem-resolution skills
• Creative thinking in the development of ideas/solutions
• Quantitative analytical skills
• Comfortable working with large data sets
• Managing campaigns across a large number of accounts

Location

• Kansas City
• New York
• Detroit
• London
• São Paulo
• Shanghai
• Singapore
• Sydney

Work Type

• Hybrid

Experience Level

• 1-3 years

Salary/Compensations

• $45,000—$100,000 USD

Benefits

• Competitive benefits package

About the Company

• VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
• VML is celebrated for its innovative and human-first, award-winning work for blue-chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
• The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.
• VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies.
• VML’s global network is powered by 26,000 talented people across 55+ markets.
• WPP is the trusted growth partner for the world’s leading brands.
• WPP unites cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
• VML is a WPP agency (NYSE: WPP).

Equal Opportunity

• WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.