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About the Role

As a Supervisor, Paid Search, you will be responsible for the day-to-day management of a client's paid search marketing initiatives. You will manage junior teammates and focus increasingly on strategy development for your dedicated account(s).

Responsibilities

• Lead the day-to-day supervision of client-paid search programs including strategic approaches, bid recommendations, execution details, testing plans, budgets/accounting and overall goal achievement.
• Understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on a regular basis.
• Monitor, track and evaluate campaign performance metrics, based on client KPI targets and baselines.
• Stay on top of the latest updates regarding tools and User Interfaces (Ads, Microsoft, SA360, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.).
• Think creatively, research and develop tools and innovative tactics to improve efficiencies or advance the practice.
• Actively contribute to corporate initiatives, automation projects, process changes and roll-outs.
• Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 4+ Years experience in Paid Search Marketing. Additional Analytics experience is a plus.
• Experience with Google Ads, Google Ad Editor, Microsoft Ads, Microsoft Ads Editor, and SA360.
• Expertise in Pay-Per-Click (PPC) optimization techniques (ROI / CPA / CPL / Impression Share).
• Bid Management tool familiarity (DoubleClick Search, Kenshoo, Marin, etc. Marin & Searchlight) as well as 3rd Party Tracking Tools (DoubleClick, Floodlight, Sizmek, etc.).
• Experience meeting with and delighting clients is essential.
• Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

Skills

• Paid Search Marketing
• Analytics
• Google Ads
• Google Ad Editor
• Microsoft Ads
• Microsoft Ads Editor
• SA360
• Pay-Per-Click (PPC) optimization
• DoubleClick Search
• Kenshoo
• Marin
• Searchlight
• DoubleClick
• Floodlight
• Sizmek

Location

• US

Work Type

• Hybrid

Experience Level

• 4+ Years experience in Paid Search Marketing

Education Level

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.

Salary/Compensations

• $60,000—$140,000 USD

Benefits

• Competitive medical, group retirement plans, vision, and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

About the Company

• WPP is the trusted growth partner for the world’s leading brands.
• WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
• EssenceMediacom is a leading brand within WPP Media, where you will be instrumental in driving breakthroughs for the world’s best brands through data-driven media and creative strategies.

Equal Opportunity

• WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
• We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
• That's why we've adopted a hybrid approach, with teams in the office around four days a week.
• If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
• Please note that while our philosophy is the same across WPP, benefits may vary by office/country.