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About the Role

As a Senior Analyst on the Global Commercial Growth team, you will support WPP Media's global new business pipeline and strategic growth opportunities. This role provides analytical and commercial support for multi-million-dollar new business pitches and account expansions for globally recognized brands, offering hands-on experience in financial modeling, data analysis, reporting, and project coordination.

Responsibilities

Assist in developing and coordinating commercial proposals for global new business pitches by gathering market data, consolidating inputs, and supporting fee pricing and remuneration structure analysis.
Understand client RFPs and develop detailed market requests to gather necessary data for internal analysis and client responses.
Collect, cleanse, analyze, and present complex commercial data for new business pitches, translating findings into clear Excel summaries, financial models, presentations, and recommendations.
Develop and maintain financial models for prospective client remuneration, profitability analysis, and scenario planning.
Ensure timely completion of all commercial reporting and data consolidation for new business proposals and growth project updates.
Build and maintain relationships with global market teams to collect, consolidate, and analyze key financial and commercial data for growth initiatives.
Develop a strong understanding of prospective client contract terms, including remuneration models, performance-related fees, and billing terms.

Requirements

A bachelor's degree and/or equivalent practical experience in data analysis, finance, accounting, or a related field.
At least 2 - 4 years of experience in an analytical, commercial, or client finance role, preferably within the advertising industry.
Advanced proficiency in Excel.
Knowledgeable in AI tools (e.g. Claude, Copilot).
Demonstrated experience in data analysis and financial modelling.
Exposure to working with multiple international markets is a plus.

Skills

Strong analytical skills and meticulous attention to detail.
Ability to identify patterns, draw conclusions from complex data, and present findings clearly.
Advanced proficiency in Microsoft Excel (pivot tables, complex formulas, financial modelling, and data manipulation).
Comfortable using AI tools for data modelling and scenario analysis.
Excellent written and verbal communication skills.
Ability to articulate complex commercial concepts effectively to global audiences.
Proactive, eager to learn, and highly motivated with a problem-solving mindset.
Strong teamwork and collaboration skills.
Ability to work effectively across diverse internal and external stakeholders.
Solid understanding of core financial concepts, including revenue, costs, profitability, invoicing, and cash flow.
Ability to prioritize tasks, manage multiple deadlines, and work efficiently in a fast-paced, high-pressure environment.

Location

Work Type

Full-time

Experience Level

Senior
2-4 years

Education Level

Bachelor's degree or equivalent practical experience

Salary/Compensations

$45,000—$90,000 USD

Benefits

Competitive benefits package

About the Company

WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
Clients see exactly where, how, and why their media investment is working through WPP Open and Open Intelligence.