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About the Role

Level is seeking a Director of Public Relations to build and own the company's press function end-to-end, transitioning work from external agencies in-house. This role will manage Level's press infrastructure, develop its narrative through earned media, and build senior media relationships. The ideal candidate is a hands-on, strategic leader experienced in building communications functions in fast-moving, pre-launch environments.

Responsibilities

Execute Level’s press strategy and execution including senior/national media placements.
Make day-to-day calls on which stories and opportunities to pursue and personally drive them to placement.
Execute the transition of PR ownership from Level’s two current agency partners to an in-house model, absorbing their relationships, institutional knowledge, and functions.
Run Level’s day-to-day press function, managing inbound media inquiries, drafting responses, scheduling interviews, managing briefing docs, and coordinating spokespeople.
Own and maintain Level’s full press toolkit — fact sheets, FAQs, executive bios, boilerplate, product backgrounders, image and B-roll libraries, press kits, and the Level press page.
Build and maintain direct, senior-level relationships with reporters, editors, and producers covering K-12, edtech, learning sciences, and education policy at U.S. trade and national outlets.
Embed across product, research, partnerships, and marketing to surface story-worthy moments and shape how they are framed and pitched.
Own Level’s rolling editorial calendar across PR moments, product launches/updates, marketing campaigns, and partnerships.
Run weekly comms operations cadences with internal stakeholders.
Prepare and brief Level spokespeople (other than the CEO and president) for interviews, panels, and conference appearances.
Develop talking points, anticipate tough questions, run prep sessions, and advise on media strategy and positioning.
Own media monitoring, social listening, and competitive intelligence, evaluating and managing needed tools or vendors.
Turn insights into actionable recommendations for leadership.
Steward sensitive pre-launch information, embargoes, and reactive scenarios day-to-day.
Maintain strict confidentiality protocols across internal and external stakeholders.
Escalate high-stakes or reputationally sensitive calls to the Director of Communications.

Requirements

10+ years of progressive experience in public relations or communications, including experience operating as the primary or sole owner of an organization’s earned media strategy.
Demonstrated track record independently securing senior and national media placements.
Experience transitioning a PR function from agency-led to in-house, or building an in-house PR function from the ground up, including standing up the relationships, tools, and processes an agency would otherwise provide.
Demonstrated experience in the education space; K-12, edtech, education nonprofit or education policy, with established direct, senior-level relationships among education reporters, editors, and producers.
Strong writing skills across formats including press releases, pitches, briefing docs, FAQs, talking points.
Calm, organized presence under press pressure; comfortable serving as a senior point of contact for reporters and making judgment calls on inquiry flow against tight deadlines.
Hands-on proficiency with media-monitoring and outreach tools and the ability to translate tool outputs into actionable recommendations.
High judgment and discretion; comfortable holding embargoed and pre-launch information and advising leadership on sensitive scenarios.
Comfortable operating in a pre-launch environment with strict confidentiality protocols.
Experience launching or managing PR for a kid-tech product, in a space with heightened scrutiny around child safety, privacy, and parent trust.
Prior experience leading PR for a high-profile launch, brand reveal, or major announcement at a startup.
Experience on the client side managing strategic communications agencies, including having led or supported a wind-down or in-sourcing of agency-owned work.
Relationships with influencers and creators in the parenting, youth-tech, or education-creator space.
Experience preparing executive spokespeople for interviews and conference appearances.
Familiarity with podcast and broadcast-booking workflows.
Working knowledge of education research, policy, or curriculum standards strong enough to translate technical content for general audiences and shape narrative.
Experience building press infrastructure (e.g., press page, kits, databases) from scratch.
Experience hiring, managing, or mentoring junior communications staff as a function scales.

Skills

Public Relations
Communications
Earned Media Strategy
Media Relations
Press Strategy
Media Placements
Agency Transition
In-house Build-Out
Press Operations
Media Inquiries
Interview Scheduling
Briefing Document Management
Spokesperson Coordination
Press Asset Development
Fact Sheets
FAQs
Executive Bios
Boilerplate
Product Backgrounders
Image Libraries
B-roll Libraries
Press Kits
Press Page Management
Education Press Relationships
K-12
Edtech
Learning Sciences
Education Policy
Internal Storymining
Narrative Development
Editorial Calendar Management
Workflow Management
Media Training
Talking Points Development
Media Monitoring
Social Listening
Competitive Intelligence
Tool Evaluation
Vendor Management
Confidentiality Management
Information Governance
Embargo Management
Reactive Scenario Management
Writing Skills
Press Releases
Pitches
Media Monitoring Tools
Outreach Tools
Judgment
Discretion
Kid-tech PR
Child Safety
Privacy
Parent Trust
High-Profile Launch PR
Brand Reveal PR
Startup PR
Influencer Relations
Creator Relations
Parenting Influencers
Youth-tech Influencers
Education-creator Relations
Executive Spokesperson Preparation
Podcast Booking
Broadcast Booking
Education Research
Education Policy
Curriculum Standards
Press Infrastructure Building
Hiring
Managing Junior Staff
Mentoring Junior Staff

Location

Remote

Work Type

Full-time

Experience Level

Director
10+ years experience

About the Company

Level is a pre-launch company operating in the education technology space.