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About the Role

We are an award-winning independent creative solutions company that aspires to be the most culturally-influential company in the world. We help ambitious brands harness the power of culture to solve their biggest challenges. As a unique mix of experts in culture, technology, and storytelling, we are united by a passion to grow brands in ways that advertising alone can never do. We are an entrepreneurial business – not a traditional “ad agency.” That means we value resourcefulness and tenacity just as much as we value creativity and intelligence. We’re unapologetically ambitious! We are looking for a Strategy Director to join Translation! Please note that this role demands four days in office and one day remote.

Responsibilities

Ensure the quality, clarity, and accuracy of audience, cultural, and brand insights
Identify the "real" problem of every business and brand challenge, quickly assessing and defining the "why" and "how" of every brief
Expertly guide brand positioning and inform messaging and channel strategy
Lead day-to-day client and project engagements across key accounts
Work closely with data strategists, context planners, account directors, and creatives to formulate and execute a vision for how we respond to every brand assignment
Build positive relationships internally and externally, inspiring work from common intent and shared desired outcomes
Oversee the output of junior team members to ensure it meets client goals and business objectives
Contribute to the intellectual capital of the company as it relates to the understanding and decoding of audience and cultural insights

Requirements

6+ years of relevant experience in a role focusing on strategy and brand development
A diverse background of strategic skills and disciplines (ie., consumer research, social strategy, comms planning)
Passion for insights, innovation, and growing client and agency relationships
Experience culling insights and designing consumer research studies
Proven ability to think creatively about insight discovery, development, and application
A vetted track record collaborating with cross-functional teams
Has led design and execution of quantitative and/or qualitative research methodologies
Considerable grasp of the digital and social media ecosystem
Proven ability to uncover and translate insights from African American consumer culture into impactful brand, media, and creative strategies

Skills

Clear and persuasive communication skills with a knack for storytelling
Self-motivated and able to thrive in a fast-paced and self-directed environment
A deep pursuit and passion for something that informs your perspective on culture
Excellent quantitative and research skills and proven data interpretation capabilities
Exceptional verbal and written communication skills
Have a curious mind and a passion for understanding what drives consumers & culture

Location

NY/CA

Work Type

Four days in office and one day remote

Experience Level

6+ years of relevant experience

Salary/Compensations

$140,000 - $165,000

Benefits

Bonus
Stock options
401(k) match

About the Company

UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters.
UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth.
Combined, UnitedMasters, Inc. is the world’s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future.
Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.