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About the Role

As an Associate Director of Planning within Mindshare, a leading brand within WPP Media, you will supervise all implementation needs and client communication. You will coordinate with global marketing teams, oversee the client implementation team, and provide strategic rigor to ensure integration between creative and media. You will also be well-versed in 360 media planning to effectively convey and manage media deliverables.

Responsibilities

Maintain day-to-day client contact and agency contact regarding their area of responsibility.
Oversee the development of objectives and strategies, as well as the development of plans and presentations.
Supervise the group in the interpretation of competitive and other research data.
Train and evaluate Supervisors, Managers and Associates on the team.
Act as the liaison between internal teams and various partner vendors to ensure media performance.
Maintain a deep understanding of business, target audiences, and the wider communications environment.
Listen, identify, and articulate compelling drivers, barriers, and channel relationship insights.
Understand, embrace, and integrate client and creative agency research into plans.
Package strategic frameworks, contextual frameworks, and engagement ideas for clarity and client presentation.
Assist in crafting compelling selling strategies.

Requirements

Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
5-8 years of account planning or related media/communications planning experience, with a focus on team leadership and management.
Experience and comfort facilitating ideation sessions.
Excellent strategic thinking.
Good client relationship skills, including experience interacting and presenting to senior-level clients.
Experience working in and across multiple communications disciplines, including digital.
Fully conversant with all major desktop research tools and qualitative research techniques.
Excellent quantitative skills, including analytical abilities and math proficiency.
Ability to work within and effectively manage a team, prioritizing and organizing multiple assignments for both self and team direct reports, where applicable.
Demonstrate genuine curiosity and interest in our clients and their business.

Skills

AI-driven media
Media planning
Data analysis
Client relationship management
Team leadership
Strategic thinking
Digital marketing
Research tools
Quantitative analysis
Communication

Location

Work Type

Hybrid

Experience Level

Associate Director
5-8 years

Education Level

Bachelor's degree
Equivalent professional work experience

Salary/Compensations

$75,000—$180,000 USD

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
Mindshare is a leading brand within WPP Media, driving Good Growth for clients and all stakeholders through intentional media strategies.
Mindshare, as 'Growth Architects,' drives growth that benefits all stakeholders — better for people, planet, and business — by using media with intention.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.