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About the Role

Brand Associate is responsible for planning and go-to-market execution for the professional nail product portfolio. This role translates consumer insights and brand strategy into campaigns and product narratives that drive growth across various channels, acting as an in-store and E-commerce product expert.

Responsibilities

• Support long-term category strategy aligned with brand objectives, retail priorities, and market trends.
• Build 360-degree commercial plans with clear growth targets for Professional nail products.
• Identify white space opportunities through consumer research, competitive analysis, and trend intelligence.
• Develop seasonal brand plans connecting product launches to cultural moments, social trends, and retail windows.
• Customize marketing toolkits and product assortments for specific retailers like Walmart, Target, Ulta, or Amazon/TikTok.
• Audit user-facing content, packaging copy, and in-store displays for alignment with brand guidelines.
• Track social media trends, ingredient innovations, and consumer behavior shifts.
• Monitor competitive launches, pricing, packaging, and campaign activity.
• Pull and analyze weekly sales performance data from industry tracking databases.
• Coordinate consumer insight studies, analyze product reviews, and survey data.
• Partner with creative and social teams to build marketing toolkits, digital assets, and email/SMS copy.
• Monitor digital performance metrics, influencer mentions, and earned media value.
• Analyze launch success and campaign performance using retail tracking tools.
• Drive the end-to-end product development process from concept to launch.
• Manage product timelines and cross-functional alignment across departments.
• Maintain the master promotional and innovation calendar.
• Prepare product kits, ingredient data sheets, and visual assets for retail partners.
• Coordinate and execute a social-first content schedule across TikTok, Instagram, and YouTube.
• Assist in the execution of paid digital campaigns, including building creative briefs and tracking KPIs.
• Manage influencer and creator programs, including product seeding and performance tracking.
• Maintain and update Product Detail Page (PDP) content across retail.com and brand.com.
• Translate brand strategy into digital touchpoints, ensuring a consistent brand voice.
• Serve as a liaison between Product Development, Design, Creative, PR, and Retail teams.
• Assist in drafting product naming frameworks, benefit messaging, and category positioning.
• Support the creation of retailer presentations and line review decks.
• Draft consumer-facing marketing copy that reflects the brand voice.

Requirements

• Not Applicable

Salary/Compensations

• 19.25 - 36.55 USD Hourly

Benefits

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions
• Congratulatory & Condolence Gifts
• Employee Referral Bonus Program
• License/Certification Reimbursements
• Corporate Employee Discounts
• Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
• Commuter Support (Shuttle Bus Program and EZPass Support)
• Vehicle Perks

About the Company

• Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the “Company”)

Equal Opportunity

• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.